B2B Social Media: The Complete Guide to Developing a B2B Social Media Strategy (Plus a Case Study)
Language: English
Published by Createspace Independent Publishing Platform, 2016
- Softcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 15.07
Quantity: 1 available
Add to basketItem description from seller
262 pages. 9.00x6.00x0.60 inches. In Stock.
Seller Inventory # zk1523605308
- Title
- B2B Social Media: The Complete Guide to Developing a B2B Social Media Strategy (Plus a Case Study)
- Author
- Rich Walker
- Publisher
- Createspace Independent Publishing Platform
- Publication year
- 2016
- Condition
- Brand New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1523605308
- ISBN 13
- 9781523605309
B2B Social Media in just 15 Minutes a Day?
With few resources to devote to tweeting, pinning, and liking, many B2B businesses simply can’t justify social media effort for results such as brand awareness and relationship building. And for those of you already on social media, an estimated 87% of B2B marketers already are, you’re probably finding it hard to get results in a public space where almost every one of your competitors is battling for the attention of the same audience.
Once you own this book you can:
- Find out which social media site is driving more leads to B2B websites than any other
- Discover where your target audience is and how to grab and hold their attention
- Get inspiration from successful strategies of other brands, including your direct competitors
- Learn how to “build”, “nurture” and “engage” on the top 8 social media sites
- Build an effective brand/customer content strategy geared specifically for B2B companies
- Exploit all the tools (including free ones) you’ll need to streamline and simplify your ongoing social media strategy; clearly written in easy-to-follow, fully actionable steps
- Read exactly how I cut daily social media activity for an Australian ad agency to just 15 minutes per day
How This Book is Structured
This book is split into four parts; the first three tackling a different aspect of my social media strategy for B2B companies and the final part showing you how the previous three parts work in a real-world environment.
Part I examines why social media is important for B2B companies and investigates which popular social media platforms are most relevant and beneficial.
Part II examines which social media management tools can streamline and simplify ongoing social media content development after deciding on the type of content you will create.
Part III discusses how social media activity should be monitored and reported, in addition to listing the best practices of social media marketing on LinkedIn, Facebook, and Twitter.
Part IV then details the development of a social media strategy designed to introduce a B2B company to the online world, increase their social presence, and begin to generate targeted leads. By complementing this information with a real-life case study, this book shows you step by step exactly how to take advantage of social media with the resources you already have available.
Creating your company profile and posting content may increase your presence online, but unless you have a well-rounded strategy that makes your voice heard above the noise of other brands, including your direct competitors, you won’t attract new business and keep your audience interested in your business for the long term.
If you’re serious about boosting lead generation, customer acquisition, and client retention, scroll up and hit the ‘Buy’ button now.
"Synopsis" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 2 to 3 business days |
|---|---|---|
| First item | £ 12.50 | £ 30.00 |
Payment methods
Seller's business information
Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
Terms of sale
Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Revaluation Books, Hounslow, United Kingdom, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Orders usually dispatched within two working days.