The B2B Social Media Book
Language: English
Published by John Wiley & Sons, 2012
- Hardcover
- New
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
AbeBooks seller since January 19, 2007
Condition: New
£ 19.42
Quantity: 3 available
Add to basketItem description from seller
pp. 218.
Seller Inventory # 3519394
- Title
- The B2B Social Media Book
- Author
- Cohen Jeffrey L. Bodnar Kipp
- Publisher
- John Wiley & Sons
- Publication year
- 2012
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1118167767
- ISBN 13
- 9781118167762
Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.
This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.
- Describes a methodology for generating leads using social media
- Details how to create content offers that increase conversion rates and drive leads from social media
- Offers practical advice for incorporating mobile strategies into the marketing mix
- Provides a step-by-step process for measuring the return on investment of B2B social media strategies
The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
"Synopsis" may belong to another edition of this title.
About the Author
Jeffrey L. Cohen is a Social Strategist at Radian6, a salesforce.com company. With more than twenty years' marketing experience, Jeff has provided strategic counsel to B2B companies of all sizes. Jeff is cofounder and Managing Editor of SocialMediaB2B.com.
"About the title" may belong to another edition of this title.
Majestic Books
Hounslow, United Kingdom
AbeBooks seller since January 19, 2007
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