FormatBlack and white print-on-demand paperback. Please note, black and white paperback copies are also available and in stock for immediate shipping. You can find the in-stock copies here https://b2bprosales.com/b2bpb_bw or search for ISBN 9789881408846. In addition, the color print-on-demand paperback is also available on Amazon.com at https://b2bprosales.com/b2bpb_color or search for ISBN 9781691005628.
Who is this textbook for?The B2B Professional Sales textbook by JP Amlin is a comprehensive arsenal of tools to improve the skills of novice as well as experienced salespeople and sales managers alike. These tools are all nicely forged around a unique approach to matching the opportunity management process to the client's buying process. The use of this approach and the tools that support it will help sales professionals close more profitable deals, reduce stress in complex negotiations, and plan their day-to-day activities to ensure a successful career in sales. The content of the book is listed below:
Section One: Sales Fundamentals- Chapter 1: Understanding the Role of Marketing and Sales
- Chapter 2: Value Drivers
- Chapter 3: Account Corporate Profile
- Chapter 4: Opportunities Management
- Chapter 5: Communication Skills
- Chapter 6: Sales Activities
Section Two: Consultative Selling Skills- Chapter 7: Sales Call Skills
- Chapter 8: Handling Customer Objections
Section Three: Selling in Competitive Markets- Chapter 9: Strategic Sales Plan
- Chapter 10: Competitive Bidding
- Chapter 11: Pricing for Bidding
- Chapter 12: Collaborative Negotiations
Section Four: Putting It All Together- Chapter 13: Pipeline Management
- Chapter 14: Relationship Profiling
- Chapter 15: Account and Territory Plans
Supporting MaterialsPeople purchasing the textbook are invited to download a free copy of the entire textbook in color PDF format from http://b2bprosales.com/txtbook_2021 and the complementary resources folder from http://www.b2bprofessionalsales.com/textbook/#textbook