B2B Data-Driven Marketing
Language: English
Published by Racom Communications, 2015
- Hardcover
- Used
Seller: Mooney's bookstore, Den Helder, NetherlandsMooney's bookstore
AbeBooks seller since June 10, 2024
Condition: Used - As new
£ 38.39
Quantity: 1 available
Add to basketSeller Inventory # 51654B7AB135817
- Title
- B2B Data-Driven Marketing
- Author
- Ruth P Stevens
- Publisher
- Racom Communications
- Publication year
- 2015
- Condition
- As New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1933199172
- ISBN 13
- 9781933199177
"Synopsis" may belong to another edition of this title.
About the Author
Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U5. and abroad, and is a guest blogger at Biznology and Target Marketing Magazine. Crains BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Her newest book, 328 Data-Driven Marketing: Sources, Uses, Results, is being published in May 2015. She is also the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing, and co-author of the white paper series, "B-to-B Database Marketing." Ruth is a director of the HIMMS Media Group and the Business Information Industry Association. She also serves as a mentor to fledgling companies at the ERA business accelerator in New York City. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Learn more at www.ruthstevens.com.
"About the title" may belong to another edition of this title.
Mooney's bookstore
Den Helder, Netherlands
AbeBooks seller since June 10, 2024
Shipping rates from Netherlands to U.S.A.
| Item | 14 to 21 business days | 5 to 10 business days |
|---|---|---|
| First item | £ 12.65 | £ 29.58 |
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Historical books, Dutch books, Art booksSeller's business information
Mooney's bookstore
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