B2B Brand Management: Case Studies Collection, Myanmar Edition
Language: English
Published by Global Marketing Nexus Inc., 2026
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
£ 33.38
Quantity: Over 20 available
Add to basketSeller Inventory # I-9798905148996
- Title
- B2B Brand Management: Case Studies Collection, Myanmar Edition
- Author
- Kotler, Philip; Pfoertsch, Waldemar; Wai, Zin Min
- Publisher
- Global Marketing Nexus Inc.
- Publication year
- 2026
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 13
- 9798905148996
In today's fast-changing global economy, business-to-business (B2B) branding has become a critical driver of sustainable growth, competitive advantage, and international expansion. The Myanmar Edition of B2B Brand Management: Case Studies Collection offers a powerful blend of global marketing expertise and regional insight — showcasing how organizations in Myanmar are building strong, resilient, and future-ready brands in an emerging and rapidly evolving market.
Authored under the guidance of world-renowned marketing thinker Philip Kotler, the Father of Modern Marketing, and Waldemar Pfoertsch, the Father of B2B Brand Management, together with regional expert Zin Min Wai, Chairman of KOS Business Group Myanmar, this edition brings together a curated selection of real-world case studies from Myanmar's most dynamic sectors.
From industrial and agribusiness leaders to consumer goods, healthcare, and fast-growing local enterprises, each case explores how Myanmar's corporate giants navigate branding challenges, embrace transformation, and position themselves for long-term market leadership.
What You'll Discover
- Practical insights into B2B brand building in one of Southeast Asia's most promising emerging markets
- Proven strategic frameworks adapted to Myanmar's unique business landscape
- Lessons on crisis management, resilience, and strategic pivoting under real market conditions
- The role of trust, reputation, and long-term value creation in B2B success
- Real case analyses with actionable takeaways for business leaders and marketers
Who This Book Is For
This book is ideal for:
- Business leaders and executives
- Marketing and brand strategists
- Entrepreneurs and startup founders
- Academic professionals and MBA students
- Policy-makers and economic development stakeholders
Why This Book Matters
Myanmar stands at a pivotal moment of economic transformation — a market where branding, once treated as an afterthought, is now emerging as a strategic differentiator for companies seeking sustainable growth. This edition highlights how Myanmar's corporate giants are leveraging branding as a strategic asset to build market dominance while staying rooted in local identity and values.
Whether you are developing a B2B marketing strategy, teaching advanced marketing concepts, or seeking inspiration from real-world success stories, this book delivers practical knowledge, strategic depth, and regional relevance for a market on the rise.
Build stronger brands. Drive meaningful growth. Learn from Myanmar's rising business leaders.
"Synopsis" may belong to another edition of this title.
California Books
Miami, FL, U.S.A.
AbeBooks seller since October 27, 2023
Shipping rates within U.S.A.
| Item | 3 to 7 business days | 2 to 5 business days |
|---|---|---|
| First item | £ 0.00 | £ 9.05 |
Payment methods
Store description
We have 20 years experience selling books worldwide! Friendly customer support. Your satisfaction guaranteed!
Specialty
All authorized categoriesSeller's business information
Miramar International Services LLC
FL, U.S.A.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to California Books, Fort Wayne, Indiana, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.