No B.S. Marketing to the Affluent (Fourth Edition): The Ultimate No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
Language: English
Published by Entrepreneur Press, 2025
Series: Book 20 of 20 - No B.S.
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
£ 19.49
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Add to basketSeller Inventory # I-9781642011838
- Title
- No B.S. Marketing to the Affluent (Fourth Edition): The Ultimate No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
- Author
- Kennedy, Dan S.; Fischer, Martin J.
- Publisher
- Entrepreneur Press
- Publication year
- 2025
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1642011835
- ISBN 13
- 9781642011838
- Edition
- 4th Edition
- Series
- Book 20 of 20: No B.S.
Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population—and their buying power—is rapidly diminishing, leading to reduced spending.
However, amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences.
In this updated 4th edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor. Discover how to:
- Use 10 surprising emotional buy triggers the affluent find irresistible
- Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable
- Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
- Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels
Drawing on practical strategies used by industry giants such as The Ritz-Carlton, Disney, Harrah’s Entertainment, and Starbucks, Kennedy and Fischer demonstrate how to sell to those who will always be spending.
"Synopsis" may belong to another edition of this title.
About the Author
Martin J. Fischer thrives off helping Entrepreneurs build successful and thriving businesses. He is the founder and creator of Waiternomics, a Direct Marketing Company. Over the years, Martin extracted invaluable marketing lessons from his career in hospitality, which he applied to both his online and offline consulting business. Martin lives in Henderson, Nevada.
"About the title" may belong to another edition of this title.
California Books
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