Avatars : What They Are and Why They Matter

Language: English

Published by Polity Press Nov 2026, 2026

1509571000 / 9781509571000

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Avatars are everywhere - from virtual environments and social media filters to AI companions and deepfakes.In Avatars, media psychologist Rabindra Ratan draws from two decades of pioneering research to explain how avatars shape the way we think, feel, and connect in an increasingly mediated world. Through accessible theory and compelling examples, Ratan defines what avatars are across digital and physical forms, explores how people relate to them as extensions and partners of the self, and reveals how avatars influence human behavior - often in ways we do not consciously recognize. Moving from the psychology of identification and customization to the power of avatars for persuasion and influence, this book charts the past, present, and emerging future of human-avatar relationships.Combining rigorous analysis with personal insight from a career at the forefront of avatar research, this book offers a clear and engaging framework for understanding how our virtual selves are transforming not just media, but what it means to be human. Avatars is essential reading for students and researchers in Media, Communication, STS, Game Studies, Applied Psychology, Sociology, Cultural Studies, and Human-Computer Interaction.…

Seller Inventory # 9781509571000

Title
Avatars : What They Are and Why They Matter
Author
Rabindra Ratan
Publisher
Polity Press Nov 2026
Publication year
2026
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1509571000
ISBN 13
9781509571000
Item weight
425 grams
Dimensions
215x154x21 mm

AHA-BUCH GmbH

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