Avatars (Paperback)
Language: English
Published by Polity Press, Oxford, 2026
- Softcover
- New
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
AbeBooks seller since June 22, 2007
Condition: New
£ 35.15
Quantity: 1 available
Add to basketItem description from seller
Paperback. Avatars are everywhere from virtual environments and social media filters to AI companions and deepfakes.In Avatars, media psychologist Rabindra Ratan draws from two decades of pioneering research to explain how avatars shape the way we think, feel, and connect in an increasingly mediated world. Through accessible theory and compelling examples, Ratan defines what avatars are across digital and physical forms, explores how people relate to them as extensions and partners of the self, and reveals how avatars influence human behavior often in ways we do not consciously recognize. Moving from the psychology of identification and customization to the power of avatars for persuasion and influence, this book charts the past, present, and emerging future of humanavatar relationships.Combining rigorous analysis with personal insight from a career at the forefront of avatar research, this book offers a clear and engaging framework for understanding how our virtual selves are transforming not just media, but what it means to be human. Avatars is essential reading for students and researchers in Media, Communication, STS, Game Studies, Applied Psychology, Sociology, Cultural Studies, and HumanComputer Interaction. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…
Seller Inventory # 9781509571017
- Title
- Avatars (Paperback)
- Author
- Rabindra Ratan
- Publisher
- Polity Press, Oxford
- Publication year
- 2026
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1509571019
- ISBN 13
- 9781509571017
Avatars are everywhere – from virtual environments and social media filters to AI companions and deepfakes.
In Avatars, media psychologist Rabindra Ratan draws from two decades of pioneering research to explain how avatars shape the way we think, feel, and connect in an increasingly mediated world. Through accessible theory and compelling examples, Ratan defines what avatars are across digital and physical forms, explores how people relate to them as extensions and partners of the self, and reveals how avatars influence human behavior – often in ways we do not consciously recognize. Moving from the psychology of identification and customization to the power of avatars for persuasion and influence, this book charts the past, present, and emerging future of human–avatar relationships.
Combining rigorous analysis with personal insight from a career at the forefront of avatar research, this book offers a clear and engaging framework for understanding how our virtual selves are transforming not just media, but what it means to be human. Avatars is essential reading for students and researchers in Media, Communication, STS, Game Studies, Applied Psychology, Sociology, Cultural Studies, and Human–Computer Interaction.
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AussieBookSeller
Truganina, VIC, Australia
AbeBooks seller since June 22, 2007
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