Auto Brand: Building Successful Car Brands for the Future

Anders Parment

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Language: English

Published by Kogan Page Ltd, 2014

0749469293 / 9780749469290

  • Softcover
  • New
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Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore

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Softcover

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Provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert and features: case studies on major car brands personally conducted by the author including: Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KNDR. Category: (G) General (US: Trade). Dimension: 151 x 229 x 15. Weight in Grams: 404. . 2014. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.

Seller Inventory # V9780749469290

Title
Auto Brand: Building Successful Car Brands for the Future
Author
Anders Parment
Publisher
Kogan Page Ltd
Publication year
2014
Condition
New
Binding
Soft cover
Language
English
ISBN 10
0749469293
ISBN 13
9780749469290

Kennys Bookstore

Olney, MD, U.S.A.

5-star seller

AbeBooks seller since October 9, 2009

Shipping rates within U.S.A.

Item14 to 20 business days13 to 14 business days
First item£ 7.85£ 15.70
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Kennys Bookshop and Art Galleries (Holdings) Limited

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Galway, Ireland H91 N5P8