Authenticity in Advertising

Language: English

Published by Books On Demand Mrz 2010, 2010

383915023X / 9783839150238

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

Condition: New

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Item description from seller

This item is printed on demand - it takes 3-4 days longer - Neuware -Due to negative consumer reactions towards advertising, authenticity has become one of the key words in advertising. This book discusses authenticity in advertising by focussing on the authenticity of an advertising spokesperson. It shows that authenticity is a complex construct that consists of different facets.These facets are theoretically discussed and empirically studied by empirical research. This book provides managerial implications on how to succesfully implement authenticity in advertising. 192 pp. Englisch.

Seller Inventory # 9783839150238

Title
Authenticity in Advertising
Author
Katja Leschnikowski
Publisher
Books On Demand Mrz 2010
Publication year
2010
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
383915023X
ISBN 13
9783839150238
Item weight
286 grams
Dimensions
210x148x13 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First item£ 19.39£ 19.39
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BuchWeltWeit Ludwig Meier e.K.

Germany