Authentic Asset Framework | How to Turn Artisans, Regions and Ingredients Into Brand Assets.DE
Clara Jensen
ISBN 10: 3565365803 ISBN 13: 9783565365807
Published by epubli, 2026
New
Taschenbuch
From
preigu, Osnabrück, Germany
Seller rating 5 out of 5 stars
AbeBooks Seller since 5 August 2024
This specific item is no longer available.
About this Item
Description:
Authentic Asset Framework | How to Turn Artisans, Regions and Ingredients Into Brand [.] | Clara Jensen | Taschenbuch | Englisch | epubli | EAN 9783565365807 | Verantwortliche Person für die EU: Neopubli GmbH (Imprint: epubli), Köpenicker Str. 154a, 10997 Berlin, produktsicherheit[at]epubli[dot]com | Anbieter: preigu. Seller Inventory # 134937637
Synopsis:
In a market saturated with sameness, authenticity stands as a brand’s most valuable currency. This book explores how artisans, regional identities, and locally sourced ingredients can become powerful strategic assets that differentiate a product and elevate its story. It examines the intersection of cultural heritage, craftsmanship, and branding—revealing how to integrate local authenticity into modern brand systems without dilution or exploitation. Readers will learn how to map value across the supply chain, build partnerships rooted in respect, and communicate uniqueness through storytelling that resonates with discerning consumers. Combining strategic insight with case‑based analysis, the book positions local identity as a catalyst for sustainable brand equity and long‑term trust.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Authentic Asset Framework | How to Turn ...
Publisher: epubli
Publication Date: 2026
Binding: Taschenbuch
Condition: Neu