Aunt Jemima, Uncle Ben, and Rastus
Language: English
Published by Bloomsbury Publishing Plc, US, 1994
- Softcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
£ 47.51
Quantity: Over 20 available
Add to basketItem description from seller
This book provides a mirror to our past--a past that has been ignored or overshadowed for too long. From the foreword by Alex Haley Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements. From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of Blacks in advertising. Its truly novel subject matter and its inclusion of vintage and contemporary advertisements featuring Blacks make this a valuable work.…
Seller Inventory # LU-9780275951849
- Title
- Aunt Jemima, Uncle Ben, and Rastus
- Author
- Marilyn Kern Foxworth
- Publisher
- Bloomsbury Publishing Plc, US
- Publication year
- 1994
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0275951847
- ISBN 13
- 9780275951849
- Item weight
- 369 grams
Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements. From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of Blacks in advertising. Its truly novel subject matter and its inclusion of vintage and contemporary advertisements featuring Blacks make this a valuable work.
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London, London, United Kingdom
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