Augmenting Customer Retention Through Big Data Analytics
Sold by Majestic Books, Hounslow, United Kingdom
AbeBooks Seller since 19 January 2007
New - Hardcover
Condition: New
Ships from United Kingdom to U.S.A.
Quantity: 3 available
Add to basketSold by Majestic Books, Hounslow, United Kingdom
AbeBooks Seller since 19 January 2007
Condition: New
Quantity: 3 available
Add to basketMost businesses today are embracing digital transformation and automation, deploying the processes of data analytics in combination with advanced technologies for customer retention using such techniques as marketing automation, digital marketing, machine learning (ML), blockchain, generative AI, and robotics. This new book discusses a wide range of topics related to big data customer analytics and its application for customer retention.
It covers important topics on the use of big data in business, including personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention and more. The book provides examples and case studies that demonstrate how big data is changing the customer loyalty scenario in a highly digitalized world. The book also addresses using big data analytics in areas such as metaverse, government bodies, and fashion retail.
Key features:
With its diverse and comprehensive coverage, this book offers academics, marketers, human resource managers, students, as well as industrial practitioners a guide to using the exciting technology of big data for customer retention.
Reena Malik, PhD, is currently working as Assistant Professor at Chitkara Business School at Chitkara University, Punjab, India. She is actively involved in research areas such as consumer behavior, brand management, customer satisfaction, etc. She has three books to her credit and has been teaching subjects in her field for the last 10 years. She has published research papers and book chapters with many prestigious publishers. She holds a PhD in Marketing Management and did her postgraduate work in Commerce and Management.
Ambuj Sharma, PhD, is currently working as Assistant Professor at the Govind Ballabh Pant Social Science Institute Alumni Association, Prayagraj, UP, India. His research areas are diversity management, human resources practices, and disability studies. He has published many papers in international journals (SCOPUS and WoS indexed) and presented papers at international conferences (Hungary, France, Poland, Slovakia, Italy, Austria, and Czech Republic). He acquired his doctoral degree in Management and Business Administration Sciences from Szent Istvan University, Hungary. Prior to his PhD, he completed his master’s in Business Studies from AMET/Alagappa University, India.
Prashant Chaudhary, PhD, is currently working as Associate Professor at the WPU School of Business at Dr. Vishwanath Karad MIT World Peace University, Pune, India. He has authored two books and also published many research papers and case studies in internationally reputed journals, indexed in ABDC, Scopus, and Web of Science. He is associated with several book publishers as a content reviewer. He is a reviewer with the journals Marketing and Management of Innovations; Asian Journal of Management Cases; and Green and Low-Carbon Economy. He has been awarded with an Innovative Educator Award, conferred by the Valia Centre of Excellence (Mumbai), in collaboration with The Hindu Business Line, and he holds an honorary Rosalind Membership.
"About this title" may belong to another edition of this title.
Returns accepted if you are not satisfied with the Service or Book.
If you are a consumer you can cancel the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
INFORMATION REGARDING THE RIGHT OF CANCELLATION
Statutory Right to cancel
You have the right to cancel this contract within 14 days without giving any reason.
The cancellation period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the the last good or the last lot or piece.
To exercise the right to cancel, you must inform us, Majestic Books, 315 Chiswick High Road, W4 4HH, London, ,, United Kingdom, +44 02085704746, of your decision to cancel this contract by a clear statement (e.g. a letter sent by post, fax or e-mail). You may use the attached model cancellation form, but it is not obligatory. You can also electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". If you use this option, we will communicate to you an acknowledgement of receipt of such a cancellation on a durable medium (e.g. by e-mail) without delay.
To meet the cancellation deadline, it is sufficient for you to send your communication concerning your exercise of the right to cancel before the cancellation period has expired.
Effects of cancellation
If you cancel this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to cancel with contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to us or Majestic Books, 315 Chiswick High Road, W4 4HH, London, ,, United Kingdom, +44 02085704746, without undue delay and in any event not later than 14 days from the day on which you communicate your cancellation from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of cancellation
The right of cancellation does not apply to:
Model withdrawal form
(complete and return this form only if you wish to withdraw from the contract)
To: (Majestic Books, 315 Chiswick High Road, W4 4HH, London, ,, United Kingdom, +44 02085704746)
I/We (*) hereby give notice that I/We (*) withdraw from my/our (*) contract of sale of the following goods (*)/for the provision of the following goods (*)/for the provision of the following service (*),
Ordered on (*)/received on (*)
Name of consumer(s)
Address of consumer(s)
Signature of consumer(s) (only if this form is notified on paper)
Date
* Delete as appropriate.
Best packaging and fast delivery
| Order quantity | 14 to 45 business days | 5 to 10 business days |
|---|---|---|
| First item | £ 6.50 | £ 9.85 |
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.