Augmented Reality and Virtual Reality : New Trends in Immersive Technology
Language: English
Published by Springer, 2021
Series: Book 64 of 66 - Progress in IS
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 202.78
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Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - This book features the latest research in the area of immersive technologies, presented at the 6th International AugmentedRealityand Virtual Reality Conference,held in onlinein 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education,health care, tourism, events, fashion, entertainment, retail and the gaming industry.Thebookis a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.
Seller Inventory # 9783030680855
- Title
- Augmented Reality and Virtual Reality : New Trends in Immersive Technology
- Author
- Sandra M. C. Loureiro
- Publisher
- Springer
- Publication year
- 2021
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 3030680851
- ISBN 13
- 9783030680855
- Item weight
- 658 grams
- Dimensions
- 241x160x24 mm
- Series
- Book 64 of 66: Progress in IS
This book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and Virtual Reality Conference, held in online in 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, health care, tourism, events, fashion, entertainment, retail and the gaming industry.
The book is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike."Synopsis" may belong to another edition of this title.
About the Author
Dr. M. Claudia tom Dieck is a project manager and a researcher at the Creative AR & VR Hub at Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilized to enhance the user experience. She is Program Chair of the annual International AR & VR Conference and has published on augmented and virtual reality, technology acceptance, social media and customer relationship management in journals such as Journal of Travel Research, Tourism Management and Computers in Human Behavior.
Dr. Timothy H. Jung is Founder and Director of the Creative AR & VR Hub at Manchester Metropolitan University, UK. He investigates new and innovative ways to implement AR & VR in various industries and he has been involved in a number of funded AR and VR research projects at national and international levels. In particular, his research interests focus on AI, IoT, big data, digital twin and 5G powered immersive technology innovation for well-being and quality of life. He is a regular invited speaker in major international conferences, and he is Conference Chair of annual International AR & VR Conference. Prof. Sandra M.C. Loureiro is Director of the Ph.D. in Management, specialization in Marketing and the Ph.D. in Tourism Management. Her current research interests include consumer-brand relationships and tourism marketing issues connected to VR and AR technologies. She had published in Journal of Marketing, Journal of Retailing, Telematics and Informatics, Tourism Management, Journal of Business Research, among others."About the title" may belong to another edition of this title.
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