Aufbruch. Ingredient Branding schafft Werte
Language: German
Published by De Gruyter Oldenbourg, 2009
- Hardcover
- New
Seller: Sigrun Wuertele buchgenie_de, Altenburg, GermanySigrun Wuertele buchgenie_de
AbeBooks seller since March 13, 2015
Condition: New
£ 73.39
Quantity: 1 available
Add to basketItem description from seller
Gebundene Ausgabe 505 S. Sehr guter Zustand, ohne Namenseintrag Zustand: 11, Neu, Gebundene Ausgabe De Gruyter Oldenbourg , 2009 505 S. , Aufbruch. Ingredient Branding schafft Werte, Roland Mattmüller, Bernd M. Michael, Ralph.
Seller Inventory # BU255321
- Title
- Aufbruch. Ingredient Branding schafft Werte
- Author
- Roland Mattmüller, Bernd M. Michael, Ralph
- Publisher
- De Gruyter Oldenbourg
- Publication year
- 2009
- Condition
- Neu
- Binding
- Hardcover
- Language
- German
- ISBN 10
- 348658393X
- ISBN 13
- 9783486583939
- Seller catalogs
- Ratgeber
Zulieferer führen ein Schattendasein im Bewusstsein der Konsumenten. Dass das nicht zwangsläufig so sein muss, belegen prominente Beispiele. Zuvor völlig unbekannte Zulieferer haben es geschafft, durch geschicktes Branding der von ihnen gelieferten Ingredients einen Nachfragesog zu generieren. Und: Endproduktherstellern wurde es in der Folge ermöglicht, durch das Branding ihrer Ingredients glaubhaft Qualität zu signalisieren. Die enormen Potenziale von Ingredient Branding erkennen immer mehr Unternehmen, ohne genau zu wissen, wie sie eine erfolgreiche Ingredient Branding-Strategie führen können. Die Frage nach den Erfolgsdeterminanten von Ingredient Branding-Strategien wird im vorliegenden Buch sowohl aus wissenschaftlicher als auch aus praktischer Perspektive eindrucksvoll und praxisnah beleuchtet. Die Mischung aus Erfahrungen von Unternehmens- und Agenturexperten sowie die neuesten wissenschaftlichen Erkenntnisse von führenden deutschen Marketing-Forschern machen dieses Buch besonders lesenswert.
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Review
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Sigrun Wuertele buchgenie_de
Altenburg, Germany
AbeBooks seller since March 13, 2015
Shipping rates from Germany to U.S.A.
| Item | 7 to 30 business days | 4 to 14 business days |
|---|---|---|
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Sigrun Wuertele buchgenie_de
Germany
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Sigrun Wuertele
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