Audience Research Methodologies : Between Innovation and Consolidation
Language: English
Published by Routledge, 2013
Series: Book 1 of 17 - Routledge Studies in European Communication Research and Education
- Hardcover
- New
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nach der Bestellung gedruckt Neuware - Printed after ordering - The transformations of people's relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences.
Seller Inventory # 9780415827355
- Title
- Audience Research Methodologies : Between Innovation and Consolidation
- Author
- Jakob Linaa Jensen
- Publisher
- Routledge
- Publication year
- 2013
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 0415827353
- ISBN 13
- 9780415827355
- Item weight
- 546 grams
- Dimensions
- 235x157x19 mm
- Series
- Book 1 of 17: Routledge Studies in European Communication Research and Education
The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.
"Synopsis" may belong to another edition of this title.
About the Author
Geoffroy Patriarche is an Associate Professor at Université Saint-Louis - Brussels, Belgium
Helena Bilandzic is a Professor in the Institute of Media and Educational Technology at the University of Augsburg, Germany
Jakob Linaa Jensen is an Associate Professor in the Department of Aesthetics and Communication - Media Science at Aarhus University, Denmark
Jelena Jurišić is an Assistant Professor in Croatian Studies at the University of Zagreb, Croatia
"About the title" may belong to another edition of this title.
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