An Audience of One: Reclaiming Creativity for Its Own Sake

Rao, Srinivas

ISBN 10: 1101981733 / ISBN 13: 9781101981733

Published by Portfolio (edition ), 2018

With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 1101981733-8-1-29

Synopsis:

The creator of the Unmistakable Creative podcast makes a counterintuitive argument: By focusing your creative work on pleasing yourself, you can increase your productivity, happiness, and (eventually, paradoxically) the size of your audience.

Creating for your own pleasure--whether you're writing a novel, composing songs, or painting a landscape--can seem pointless. It's tempting to focus on pursuing money and fame, rather than the process itself. But as Srini Rao warns, creating then turns into a chore that can harm your self-esteem and suck the pleasure out of life, rather than being a source of joy.

Rao, host of the podcast The Unmistakable Creative, argues that we should counter this thinking by intentionally creating art for ourselves alone--an audience of one. In this book he shares the fascinating true stories of creatives who took this path, along with actionable tips and the research of creativity experts. You'll learn, for example:

  •  How Oprah's intentional focus on her own work rather than the opinions of everyone else catapulted her into one of the most popular talk shows of all time.

  •  How being process-driven can not only help you produce more work, but can make you happier outside of your creative time.

  •  How to put together a creative "team of rivals" whose feedback can help you hone your craft and filter out useless feedback.

By playing to an audience of one, we can find more happiness, increased productivity, and a greater sense of community.

About the Author: Srinivas Rao is the host and founder of the popular podcast, the Unmistakable Creative, where he's interviewed over five hundred creative people. Former guests on the show include Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. His self-published book The Art of Being Unmistakable was a Wall Street Journal bestseller.

Bibliographic Details

Title: An Audience of One: Reclaiming Creativity ...
Publisher: Portfolio (edition )
Publication Date: 2018
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: Dust Jacket Included