An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing Hardcover ? September 28, 2021
Language: English
Published by McGraw Hill, 2021
- Hardcover
- New
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
AbeBooks seller since January 19, 2007
Condition: New
£ 38.01
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- Title
- An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing Hardcover ? September 28, 2021
- Author
- Turner, Jamie; Moxley, Chuck
- Publisher
- McGraw Hill
- Publication year
- 2021
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1264268548
- ISBN 13
- 9781264268542
The breakthrough marketing strategy today’s leading companies are using to change consumer behavior and drive revenue to the bottom line
One-to-one marketing is the breakthrough strategy today’s top brands are using to generate meaningful conversations with customers on an individual basis, helping them grow their revenue while understanding and even anticipating consumer behavior. But with that enormous potential comes a common pitfall: Alienating customers who value their privacy.
In An Audience of One, internationally recognized marketing experts Jamie Turner and Chuck Moxley reveal the secrets to implementing a strategy that allows you to use important data while respecting consumers’ privacy concerns. In chapter after chapter of real-life cases and primary research, you’ll learn:
- Which brands are using one-to-one marketing, and how they leverage it for growth
- The important role privacy plays in a one-to-one marketing campaign
- What fears consumers have about privacy―and how address those concerns
- How to calculate the ROI of a one-to-one marketing campaign
- Why the traditional sales funnel no longer works―and what’s replacing it
- Surprising insights about how the customer journey can be leveraged to grow sales
- How to create consumer profiles―without invading your customers’ privacy
"Synopsis" may belong to another edition of this title.
About the Author
Chuck Moxley has co-founded three Bay Area technology companies during the course of his career and has developed innovative marketing campaigns for major brands and many tech startups. He is one of the nation’s leading experts on the convergence of technology and marketing and speaks frequently at both the corporate level and the university level on the ethical use of data and its impact on business and society.
"About the title" may belong to another edition of this title.
Majestic Books
Hounslow, United Kingdom
AbeBooks seller since January 19, 2007
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