The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth (Paperback or Softback)
Language: English
Published by McGraw-Hill 4/16/2002, 2002
- Softcover
- New
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.BargainBookStores
AbeBooks seller since January 23, 2002
Condition: New
£ 24.01
Quantity: 5 available
Add to basketItem description from seller
The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth.
Seller Inventory # BBS-9780071589673
- Title
- The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth (Paperback or Softback)
- Author
- Harden, Leland
- Publisher
- McGraw-Hill 4/16/2002
- Publication year
- 2002
- Condition
- New
- Book Type
- Book
- Binding
- Paperback or Softback
- Language
- English
- ISBN 10
- 0071589678
- ISBN 13
- 9780071589673
- Item weight
- 0.93 pounds
"Synopsis" may belong to another edition of this title.
From the Back Cover
Online auctions have emerged as today's most efficient tool for businesses to streamline their supply chains and gain fast, economical access to millions of new customers. "The Auction-App" details how companies--from hometown mom-and-pop stores to multinational corporations--are using Internet auctions to find the best deals on goods and services while, at the same time, locating cost-effective markets for their frontline products and excess inventory. Let it show "you "how to tap into the online marketplace, and begin to enhance your" "organization's competitive stance today!
Praise for "The Auction-App..".
"If you want to harness the power of the online auction to reach new customers, then read "The Auction-App" with a highlighter pen and notepad. You'll gain valuable insights into how auctions can help you enhance your customer relationships and add depth to your customer database."--Todd Simon, Senior Vice President, Omaha Steaks "Hits the sweet spot of the post-bubble Internet. Two veterans of the first and second Web generations share their wisdom with the third generation. Harden is a master not of the new-new thing, but of the real thing."--Robert R. Frump, Former Vice President, Standard & Poor's Electronic Media "Before you cave in to the increasingly tired theme of the viability of e-commerce, take a look at "The Auction-App." Within its pages you'll find examples and illustrations of businesses gaining full use of the dynamics that e-Business and online marketplaces afford."--Kent Allen, Research Director, Aberdeen Group
Three reasons your business needs totake advantage of online auctions:
1. Online auctions provide instant, low-cost exposure to new markets and opportunities.
2. Auctions help you enhance brand loyalty and develop a brand experience among your online audience.
3. It is virtually certain that your sharpest competitors "are already there!"
As you read these words, online auctions are redefining decades-old supply chain relationships and business practices. Many of today's largest and most successful companies--from Hershey's and Wal-Mart to IBM and Sun Microsystems--have made online auctions an integral component of their sales and supply operations.
"The Auction-App "is the first book to explore the exciting new world of B2B and B2C online auctions from a marketing point of view. It shows you how to seamlessly weave online auctions into your company's sales arsenal, all in everyday, non-technical language designed to demystify this developing marketplace.
Written by Leland Harden and Bob Heyman, two online auction pioneers who were early advisors to today's online auction success stories, this straight-talking business guide provides you with: Easy-to-follow techniques for moving your business into online auctions Explanations of the best software and services for taking part in e-commerce auctions Core principles for conducting successful auction business on the Internet, both as a buyer and as a seller Complete analyses of traditional auction methods--from English and Dutch to Reverse and Reserve--and how each have been adapted to the online environment Case studies and insights from decision-makers who have increased their profit margins through understanding--and utilizing--online auction technologies
The Internet is an integral part of today's business dynamic, and market leaders--or those who want to replace the leaders--can't afford to overlook any interactive Web opportunities. "The Auction-App "will show you how to retain an airtight online connection with both your customers and your suppliers, instantly cut expenses and increase revenues using today's online auction marketplaces, and seamlessly integrate online auction selling and buying into every aspect of your company's daily operations.
"About the title" may belong to another edition of this title.
BargainBookStores
Grand Rapids, MI, U.S.A.
AbeBooks seller since January 23, 2002
Shipping rates within U.S.A.
| Item | 4 to 10 business days | 4 to 9 business days |
|---|---|---|
| First item | £ 0.00 | £ 29.58 |
Payment methods
Store description
Save up to 90% on your favorite items at BargainBookStores.com! Our 20,000 square foot warehouse in Grand Rapids, Michigan is filled with hundreds of thousands of books and consumer goods, all at the lowest prices! We've been serving internet customers with great deals since 2001. All books ship from Grand Rapids, Michigan. 100% Customer Satisfaction Guaranteed We want to ensure your satisfaction. If you are dissatisfied with your purchase or shopping experience, we would like to hear from you. Please contact us by email: cs@bargainbookstores.com. Please be sure to include your contact information and order number. We do not charge a restocking fee for returns. Your Privacy BargainBookStores.com does not provide, sell or market customer information to other businesses or organizations.…
Specialty
Out of Print Books, Specializing in Academic and Professional Books, Bargain Books - Save Up to 90% Off Publisher's List Price!, Remainder Books, Store-Wide Range of New Books in all CategoriesSeller's business information
BargainBookStores
3423 Lousma Dr SE
Grand Rapids, MI U.S.A. 49548
Terms of sale
BargainBookStores guarantees 100% Customer Satisfaction. We ship worldwide and offer a variety of shipping methods to meet your needs. Please place your order directly via ABEBooks.com. We accept payment by MasterCard and Visa. For more information, contact us by email at cs@bargainbookstores.com. Full contact info is below:
BargainBookStores.com LLC
3423 Lousma Dr SE
Grand Rapids, MI 49548
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to BargainBookStores, Grand Rapids, Michigan, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
We will ship to all domestic and most international destinations.
Please note: Shipping times are estimated and are not guaranteed by BargainBookStores.