Attention and Value
Bitgood, Stephen
ISBN 10: 1611322634 ISBN 13: 9781611322637
Published by Routledge, 2013
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Soft cover
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Synopsis:
How can museums capture visitors’ attention? And how can their attention be sustained? In this important volume, leading visitor researcher and educational psychologist Stephen Bitgood proposes a model―the attention-value model―that will help museum practitioners create more effective museum environments. A major advance beyond earlier efforts, the attention-value model shows how both personal and exhibit design variables influence the capture, focus, and engagement of attention. Bitgood also offers extensive background in the visitor attention literature, details of his extensive testing of the attention-value tool, and guidelines for its application. Balancing theory, research, and practical application, Attention and Value is a must-read for exhibition developers at all levels―from students to seasoned practitioners.
About the Author: Bitgood, Stephen
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Bibliographic Details
Title: Attention and Value
Publisher: Routledge
Publication Date: 2013
Binding: Soft cover
Condition: Brand New