The Attention Merchants
Language: English
Published by Atlantic Books, 2017
- Softcover
- Used
Seller: Housing Works Online Bookstore, New York, NY, U.S.A.Housing Works Online Bookstore
AbeBooks seller since December 20, 2004
Condition: Used - Very good
£ 12.48
Quantity: 1 available
Add to basketItem description from seller
Minimal wear to cover. Pages clean and binding tight. shelf wear. bumped edges. Paperback. From Tim Wu, author of the award-winning "The Master Switch" and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago. "From the Hardcover edition.".…
Seller Inventory # HV5-01008-IN
- Title
- The Attention Merchants
- Author
- Tim Wu
- Publisher
- Atlantic Books
- Publication year
- 2017
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1782394850
- ISBN 13
- 9781782394853
- Edition
- Main.
- Item weight
- 0.82 pounds
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About the Author
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Housing Works Online Bookstore
New York, NY, U.S.A.
AbeBooks seller since December 20, 2004
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Housing Works Used Book Cafe is an independent open bookstore in New York City that presents great used, new and antiquarian books, good coffee, the opportunity to hear from many of the best writers and performers in America and the chance to make a difference in the fight against AIDS and Homelessness, in New York City and the world. We are a non-profit bookstore relying on volunteers to help run the store. Housing Works provides housing, health care, job training and advocacy for people living with HIV and AIDS. Fighting AIDS One Book At A Time…
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