Assessment of Needs, Sources and Search Behaviours of Agri-media Users

Suvagiya, Daya; Kumar, Kalpesh; Shah, Parth

ISBN 10: 6208119650 / ISBN 13: 9786208119652

Published by LAP LAMBERT Academic Publishing, 2024

About this Item

Seller Inventory # I-9786208119652

Bibliographic Details

• Title: Assessment of Needs, Sources and Search Behaviours of Agri-media Users
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2024
• Language: English
• ISBN 10: 6208119650
• ISBN 13: 9786208119652
• Binding: Soft cover
• Condition: New

About this title

Synopsis

The assessment of needs, sources, and search behaviors of agri-media users focuses on understanding how farmers, researchers, and industry professionals access and utilize agricultural information. It identifies key information needs such as market trends, crop management, and technology updates. Agri-media users often rely on digital platforms, social media, and specialized agricultural websites as primary sources. Search behaviors indicate a preference for concise, easily accessible content, often using mobile devices. The assessment helps agri-media providers tailor content and platforms to meet the evolving needs of their audience, improving information dissemination and decision-making in the agricultural sector.