Assessing and Mitigating Business Risks in India

Language: English

Published by Business Expert Press, US, 2012

1606493124 / 9781606493120

Series: Book 14 of 33 - International business collection

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Eight in 10 people say a company's commitment to a social issue is important in deciding where to work. Communicating Business Responsibility offers an exhaustive toolbox of the most effective instruments for communicating social and environmental business performance. Chapter cases provide rich practice coverage and connect concepts and solutions for day-to-day business realities. The contents present an integrated marketing communication perspective, which allows the reader to organize communication tools into a coherent management framework for marketing, communication, public relations and sustainable business practitioners alike. Only the combination of cause-related and social marketing, strategic stakeholder assessment and internal and external communication, informal and formal sustainability can provide the appropriate marketing and communication mix necessary to communicate about grasping market opportunities, attracting and motivating employees, and boosting company reputation.

Seller Inventory # LU-9781606493120

Title
Assessing and Mitigating Business Risks in India
Author
Balbir B. Bhasin
Publisher
Business Expert Press, US
Publication year
2012
Condition
New
Binding
Paperback
Language
English
ISBN 10
1606493124
ISBN 13
9781606493120
Item weight
197 grams
Dimensions
15.24 x 0.69 x 22.86 cm
Series
Book 14 of 33: International business collection

Rarewaves.com USA

London, London, United Kingdom

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