Asian Brand Strategy

M. Roll

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Language: English

Published by Palgrave Macmillan, GB, 2006

1349543705 / 9781349543700

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This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands.

Seller Inventory # LU-9781349543700

Title
Asian Brand Strategy
Author
M. Roll
Publisher
Palgrave Macmillan, GB
Publication year
2006
Condition
New
Binding
Paperback
Language
English
ISBN 10
1349543705
ISBN 13
9781349543700
Edition
1st ed. 2006.
Item weight
355 grams
Dimensions
13.97 x 1.57 x 21.59 cm

Rarewaves.com UK

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