This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780750659680. Seller Inventory # 9100423

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Bibliographic Details

Title: Arts Marketing

Publisher: Elsevier Applied Science

Publication Date: 2004

Binding: Soft cover

Condition: Good

About this title

Synopsis:

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field.

Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.

About the Author:

Finola Kerrigan

"About this title" may belong to another edition of this title.

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