Artificial Intelligence in Management: Impact, Challenges and Developments

The book deals with the implementation and impact of AI on organisations with a focus on society 5.0 and sustainability. Based not only on the metaverse and meta-analysis through systematic reviews but also using the empirical data, the chapters not only illustrate how AI has become useful in all functional areas of business but also addresses the challenges associated with implementation and impact. The book elaborates on the implementation process of AI in different organisations in different fields of management in the world. It also includes the impact studies of AI in different management fields and society. There is elaborate use of cases, from different organisations, in every chapter to provide accurate insights to readers. It also includes examples of using AI tools for precise forecasting, warehouse and inventory management, location planning, product line optimisation, recent trends especially big data, lean approach, internet of things (IoT), digitisation and cloud-based solutions agile supply chain networks, innovation capabilities for society 5.0, sustainability, operations & maintenance, human resources management, marketing, etc.

The book is meant for undergraduates, postgraduates, executives in companies, entrepreneurs, etc., encouraging hands-on learning on impact, challenges, and current developments in the use of AI in the current perspective highlighting how the most recent AI technology is getting integrated into the business world.

Dr Alka Agnihotri is currently working as Professor of Human Resources & Organization Behavior in the School of Business, Galgotia’s University, Greater Noida, India. She has two decades of professional experience. She obtained a Doctor of Philosophy in management from Amity University, Noida, India. She has a double postgraduate and double NET qualification (MBA & MPA). She has published several research papers in Scopus indexed journals (with best paper awards) and conferences. Alka has 18 years of experience in consultancy, research, training, corporate life and academics. Her technical skills include SAP-ERP in HR Module, SPSS, AMOS, NVivo, SLR, Bibliometric Analysis using R, etc. She is a corporate trainer and has conducted workshops on leadership, stress management, time management, business communication & leadership, etc. She has got patents published and has also written a book on HRM, AI in management, Leadership etc topics with couple of books indexed in Scopus. She is also working as reviewer and editor for many international journals including Scopus indexed journals. She has won awards in research including the InSc Young Researcher Award 2021 awarded by Institute of Scholars and Galgotias University.

Dr Anuja Pandey is a distinguished academician and thought leader in marketing and management education, with over 25 years of experience in teaching, research, and institutional leadership. As Professor of Marketing and Head of the India Case Research Centre at AIMA, she has been instrumental in advancing India-centric case research and promoting the use of analytics in management pedagogy. Her academic contributions are deeply rooted in marketing analytics, digital transformation, and AI-readiness frameworks, with a strong emphasis on applied research and public policy consulting. She has led several high-impact research projects funded by government ministries, including studies on AI implementation, emerging technology adoption, and advertising ethics. Dr. Pandey has mentored over 150 India-centric teaching cases, published 23 refereed journal papers, and 12 case studies in marketing analytics published by Wiley. Her editorial leadership at the AIMA-Journal for Management & Research and the launch of Casepedia have significantly enriched the Indian case research ecosystem. She has supervised multiple PhD scholars, presented at international conferences, and collaborated with global institutions like Harvard Business School, The Case Centre (UK), and EFMD. Her work bridges academia and industry, with a focus on data-driven decision-making, AI integration in governance, and capacity-building in analytics education

Dr Balamurugan Balusamy is currently working as an Associate Dean Academics in Shiv Nadar Institution of Eminence, Delhi-NCR. Prior to this assignment he was Professor, School of Computing Sciences & Engineering and Director International Relations at Galgotias University, Greater Noida, India. His contributions focused on Engineering Education, Block chain and Data Sciences. His Academic degrees and twelve years of experience working as a faculty in a global University like VIT University, Vellore has made him more receptive and prominent in his domain. He does have 200 plus high impact factor papers in Springer, Elsevier and IEEE. He has done more than 200 Edited and authored books and collaborated with eminent professors across the world from top QS ranked university. Prof. Balamurugan Balusamy has served up to the position of Associate Professor in his stint of 12 years of experience with VIT University, Vellore. He had completed his Bachelors, Masters and PhD Degrees from Top premier institutions from India. His passion is teaching and adapts different design thinking principles while delivering his lectures. He has visited 15 plus countries for his technical course. He serves in the advisory committee for several startups and forums and does consultancy work for industry on Industrial IOT. He has given over 195 talks in various events and symposium. He has spearheaded and conducted more than 10 IEEE and ACM International conferences up to date.