Artificial Intelligence for Business: What You Need to Know About Machine Learning and Neural Networks (Pearson Business Analytics Series)
Language: English
Published by Pearson 2021-03-12, 2021
- Softcover
- New

Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
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Seller Inventory # 6666-GRD-9780136556619
- Title
- Artificial Intelligence for Business: What You Need to Know About Machine Learning and Neural Networks (Pearson Business Analytics Series)
- Author
- Doug Rose
- Publisher
- Pearson 2021-03-12
- Publication year
- 2021
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0136556612
- ISBN 13
- 9780136556619
- Edition
- 2nd Edition
Artificial Intelligence for Business is your plain-English guide to Artificial Intelligence (AI) and Machine Learning (ML): how they work, what they can and cannot do, and how to start profiting from them. Writing for nontechnical executives and professionals, Doug Rose demystifies AI/ML technology with intuitive analogies and explanations honed through years of teaching and consulting. Rose explains everything from early “expert systems” to advanced deep learning networks.
First, Rose explains how AI and ML emerged, exploring pivotal early ideas that continue to influence the field. Next, he deepens your understanding of key ML concepts, showing how machines can create strategies and learn from mistakes. Then, Rose introduces current powerful neural networks: systems inspired by the structure and function of the human brain. He concludes by introducing leading AI applications, from automated customer interactions to event prediction. Throughout, Rose stays focused on business: applying these technologies to leverage new opportunities and solve real problems.
- Compare the ways a machine can learn, and explore current leading ML algorithms
- Start with the right problems, and avoid common AI/ML project mistakes
- Use neural networks to automate decision-making and identify unexpected patterns
- Help neural networks learn more quickly and effectively
- Harness AI chatbots, virtual assistants, virtual agents, and conversational AI applications
"Synopsis" may belong to another edition of this title.
About the Author
Doug has a master degree (MS) in information management, a law degree (JD) from Syracuse University, and a BA from the University of Wisconsin-Madison. He is also a Scaled Agile Framework Program Consultant (SPC), Certified Technical Trainer (CTT+), Certified Scrum Professional (CSP-SM), Certified Scrum Master (CSM), PMI Agile Certified Professional (PMI-ACP), Project Management Professional (PMP), and Certified Developer for Apache Hadoop (CCDH). You can attend his lively and engaging business and project management courses at the University of Chicago or online through LinkedIn Learning.
Doug works through Doug Enterprises, an organization with an office in whatever city he lives. Currently he lives in Atlanta, Georgia, where he spends his free time either riding a stationary recumbent bike or explaining the Marvel Universe to his son.
"About the title" may belong to another edition of this title.
Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
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