The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
Moussa, Mario,Shell, G. Richard
ISBN 10: 1591841763 ISBN 13: 9781591841760
Published by Portfolio, 2007
Used
hardcover
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HPB-Diamond, Dallas, TX, U.S.A.
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About this Item
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Synopsis:
Explaining that the practice of selling ideas is a matter of encouraging others to share one's beliefs by applying strategies in psychology and emotional intelligence, a guide for salespeople invites readers to self-assess their persuasion personality and build on natural strengths. 30,000 first printing.
About the Author:
G. Richard Shell is director of the Wharton Executive Negotiation Workshop at the Wharton School, where he is professor of legal studies, business ethics and management. His previous book is the award-winning Bargaining for Advantage.
Mario Moussa is a faculty member at the Wharton School and a principal of CFAR Inc., a management consulting firm.
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Bibliographic Details
Title: The Art of Woo: Using Strategic Persuasion ...
Publisher: Portfolio
Publication Date: 2007
Binding: hardcover
Condition: Very Good