The Art of Short Form Content : From Concept to Color Correction

Bryan Cook

ISBN 10: 113891052X / ISBN 13: 9781138910522

Published by Taylor & Francis Feb 2016, 2016

About this Item

Neuware - The Art of Short-Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short-form filmic content - a category which includes television commercials, music videos, clips on YouTube, trailers advertising upcoming releases, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though it is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short-Form Content fills this industry void by answering the type of questions that working short-form content creators deal with every day. As Cook explains, though short form content is limited in time, it is not limited in quality and message.

Seller Inventory # 9781138910522

Bibliographic Details

• Title: The Art of Short Form Content : From Concept to Color Correction
• Publisher: Taylor & Francis Feb 2016
• Publication Date: 2016
• Language: English
• ISBN 10: 113891052X
• ISBN 13: 9781138910522
• Binding: Buch
• Condition: Neu
• Dimensions: 241W x 198H x 15D millimeters 241 millimeters width by 198 millimeters height by 15 millimeters depth
• Weight: 612 grams

About this title

Synopsis

The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short form filmic content – a category which includes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though short form is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industry void by answering the type of questions that working short form content creators deal with every day. As Cook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find:

• Interviews with leading short form content creators

• Details on how to create everything from a corporate piece to a Super Bowl spot

• Strategies for how to quickly attract viewer attention to your content

• Extensive information on how to best utilize the craft of film-making in an advertising context

• A comprehensive companion website that can be found at www.focalpress.com/cw/cook

About the Author

Bryan Cook is currently the Executive Content Producer and Director of Multimedia at Team One Advertising in Los Angeles. Over the course of Bryan's fifteen year career as an Editor and Post Producer, he has partnered with many of the best ad agencies, networks and production shops in the world, and projects he has worked on have been honored by Ad Age, Adweek, Cannes, The Effie Awards, The Facebook Awards, FWA, The Golden Trailer Awards, and the Tribeca Film Festival.