The Art and Science of Interpreting Market Research Evidence
Smith, D. V. L.,Fletcher, J. H.
Language: English
Published by Wiley, 2004
- Hardcover
- Used
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- Title
- The Art and Science of Interpreting Market Research Evidence
- Author
- Smith, D. V. L.,Fletcher, J. H.
- Publisher
- Wiley
- Publication year
- 2004
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0470844248
- ISBN 13
- 9780470844243
"This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the 'holistic' research mill. A must-read for anyone getting to grips with 21st century market research." Virginia Valentine, Semiotic Solutions
"Synopsis" may belong to another edition of this title.
About the Author
Jonathan Fletcher is a Director of DVL Smith Ltd, one of the strategic research businesses within the Incepta Marketing Intelligence Group. He holds a research degree in philosophy from the University of Cambridge. He has given a number of papers at various industry conferences, and won the Best Methodological Paper Award at the 1999 ESOMAR Congress.
"About the title" may belong to another edition of this title.
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