Title: The Art of the Restaurateur
Publisher: Phaidon Press Ltd
Book Condition: New
Compelling stories of the world's best restaurateurs, for all food-lovers. Num Pages: 352 pages, 50 black & white. BIC Classification: TTVC. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 179 x 244 x 33. Weight in Grams: 928. . 2012. First Edition. Hardcover. . . . . Bookseller Inventory # V9780714864693
Synopsis: Until 30 years ago, restaurateurs were considered the most important figures in any restaurant's success, with chefs consigned to the kitchen. This process began to change with the elevation of chef-patron Paul Bocuse in the late 1970s, and has continued with the rise of the celebrity chef. Restaurateurs are hugely important but rarely written about and significantly under-appreciated. The profession, other than its commercial and social aspects, has a fundamental human appeal: restaurateurs derive their name and profession from the French verb restaurer when their role was to restore the health of travellers battered by the potholes of French roads in the early 19th century. The role has changed a lot since then, and continues to evolve in fascinating ways."
Product Description: The Art of the Restaurateur presents the compelling stories behind some of the world's best restaurants, and celebrates the complex but unsung art of the restaurateur. In his first ever book, acclaimed Financial Times restaurant critic (and former restaurateur) Nicholas Lander reveals everything you ever wanted to know about the highs and lows of the restaurant business. Every story is fascinating, different, and has something to tell about the creation of a successful restaurant, from finding the right location to deciding what kind of food to serve. Engaging, erudite and packed with insights, the book is a must-read for anyone interested in food - especially, of course, anyone who's ever dreamed of opening a restaurant.
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