The Art of Excellent Products (Paperback)
Language: English
Published by HarperCollins Focus, 2022
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 16.54
Quantity: 1 available
Add to basketItem description from seller
Paperback. Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations. While it is no secret that Italians create superior products that both withstand the threat of ongoing competition and stand the test of time, the specific business principles that have led to such tried and tested successes are shrouded in secrecy, until now.Businessman Riccard Illy details personal experiences using these Italian business standards to run his familys world-renowned coffee company for generations. Through the age of intense competition from Starbucks and Coffee Bean, the Illy empire has remained at the top of the coffee industry simply by employing key Italian business principles and values.In The Art of Excellent Products, you will:Learn how to approach your research and development process to find ways to add quality to your products and brand.Understand how Italians have created so many brands that have stood the test of time.Learn how to approach the marketplace so that your product stands out as the go-to product. By applying those principles to your business, you will ensure your products meet or exceed the level of quality necessary to be ultra-competitive in todays market, even in an industry in which new companies aggressively challenge your brand daily. Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9781400225101
- Title
- The Art of Excellent Products (Paperback)
- Author
- Riccardo Illy
- Publisher
- HarperCollins Focus
- Publication year
- 2022
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1400225108
- ISBN 13
- 9781400225101
Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.
While it is no secret that Italians create superior products that both withstand the threat of ongoing competition and stand the test of time, the specific business principles that have led to such tried and tested successes are shrouded in secrecy, until now.
Businessman Riccard Illy details personal experiences using these Italian business standards to run his family’s world-renowned coffee company for generations. Through the age of intense competition from Starbucks and Coffee Bean, the Illy empire has remained at the top of the coffee industry simply by employing key Italian business principles and values.
In The Art of Excellent Products, you will:
- Learn how to approach your research and development process to find ways to add quality to your products and brand.
- Understand how Italians have created so many brands that have stood the test of time.
- Learn how to approach the marketplace so that your product stands out as the go-to product.
By applying those principles to your business, you will ensure your products meet or exceed the level of quality necessary to be ultra-competitive in today’s market, even in an industry in which new companies aggressively challenge your brand daily.
"Synopsis" may belong to another edition of this title.
About the Author
Riccardo Illy is the Chairman of Polo del Gusto, the holding company for Groupo Illy’s non-coffee businesses, with controlling interests in a number of world-class producers of chocolate, tea, wine, and confections. The Illy brand has a passion for quality and for growth pursued the right way: this has led to rewarding investments in everything from Domori's legendary chocolates to Mastrojanni's magnificent wines.
He lectures regularly at business schools around the world, from Stanford in the United States to HEC in Paris to MIB in Trieste. He is the Academic Director at Italia Innovation, an organization which fosters research, education, and new ventures in the manufacturing economy with a humanistic approach.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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