The Art of Event Planning: Pro Tips from an Industry Insider
Language: English
Published by Gianna Gaudini LLC, 2019
- Softcover
- Used
Seller: Idaho Youth Ranch Books, Boise, ID, U.S.A.Idaho Youth Ranch Books
AbeBooks seller since August 21, 2008
Condition: Used - Good
£ 2.27
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INSCRIBED BY AUTHOR. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or limited small stickers. Book may have a remainder mark or be a price cutter.
Seller Inventory # C-03-02-05-0793
- Title
- The Art of Event Planning: Pro Tips from an Industry Insider
- Author
- Cardinale Gaudini, Gianna
- Publisher
- Gianna Gaudini LLC
- Publication year
- 2019
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1733119620
- ISBN 13
- 9781733119627
Currently included in the event and hospitality management curriculum at over twelve universities, The Art of Event Planning: Pro Tips from an Industry Insider is a practical, case-study-driven text ideal for courses in event management, hospitality and tourism, marketing, and business leadership, at both the undergraduate and graduate level.
Written by Gianna Gaudini, former event leader for Google, AWS, Airtable, SoftBank and Cognition AI, this book bridges real-world industry experience with a clear, teachable framework for event strategy, planning, and execution. Students gain direct exposure to case studies, decision-making frameworks, and lessons drawn from high-stakes corporate events, galas, conferences, and virtual experiences, making it equally relevant to event management, marketing, and hospitality coursework.
Why instructors choose this book for their curriculum:
* A structured, step-by-step framework that translates directly into course modules, from defining target audience and building event strategy, to RFPs, budgeting, ROI measurement, and flawless execution
* Real-world case studies and practical applications drawn from Fortune 500-level events
* Coverage of both foundational skills (venue selection, vendor and stakeholder management, contracts and negotiation) and modern topics (diversity and inclusion in event design, personalization at scale, virtual and hybrid event strategy)
* Content that doubles as a leadership and communication text — useful beyond event-specific courses, in any class touching project management, client relations, or team leadership
* Written in an engaging, accessible style that keeps student interest while delivering substantive, applicable content
Topics covered include how to:
* Build a career in event planning and establish a unique niche
* Create unforgettable live and virtual event experiences
* Build and lead a high-performing event team
* Develop and win RFPs
* Define target audience and event strategy
* Select the perfect venue
* Measure and create ROI
* Navigate contracts and negotiation
* Incorporate diversity and inclusion practices
* Personalize event experiences at scale
* Execute flawless events from concept to completion
"In The Art of Event Planning, Gianna Gaudini demystifies the process, challenges and joys of event planning at the highest level. She comes to the table as a highly seasoned professional, but she delivers incredible information that can be applied to a large event or the most intimate dinner at home, interchangeably... This book is also an empowering guide to leadership, communication, partnership and visionary thinking... I recommend this book wholeheartedly. BRAVO!"
- David Stark, Founder and Chief Creative Officer, David Stark Design and Production
Gianna Gaudini is a sought-after writer, event strategist, and speaker. She holds certifications in interior design and as a court master sommelier. Learn more, including press, podcasts, and webinars, at www.giannagaudini.com.
A companion e-learning course, Million Dollar Event Planning Career, is also available at GiannaGaudini.com/course for readers and students who want to continue their learning journey beyond the book.
"Synopsis" may belong to another edition of this title.
Idaho Youth Ranch Books
Boise, ID, U.S.A.
AbeBooks seller since August 21, 2008
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