Creating exceptional events is a challenging yet rewarding endeavor. It’s not enough to simply decorate a room anymore: it’s time to learn how to make a lasting impact for your company, your attendees, and most importantly — your professional identity.

The Art of Event Planning: Pro Tips from an Industry Insider is a valuable and insightful guide for event planners. Gianna Gaudini, Executive Event Producer at Google, reveals her secrets for success. Whether you’re a well-seasoned veteran, just starting out, or anywhere in between, you’ll benefit from her case studies, advice and lessons learned through years of success.

Gianna is passionate about helping event planners create events that are memorable, meaningful, impactful and most of all successful. She is a sought-after writer and speaker and holds certifications in interior design and as a court master sommelier.

The Art of Event Planning will help you learn how to:

Establish a niche and build a career in event planning
Create A Memorable Environment
Surprise And Delight Your Audience
Build your Rockstar Team
Work with vendors and agencies
Define Your Target Audience
Find The Perfect Venue
Measure and create ROI
Develop and win an RFP
Learn best practices for working with clients and stakeholders
Market your event
Negotiate contracts
Incorporate diversity and inclusion practices at your event
Create personalized events
Identify and acquire your target audience
Build an event strategy
Execute flawless events

Testimonials

Gianna is a master at beautifully crafted events that leave the attendee inspired and in awe. She flawlessly manages complicated stakeholder relationships with her calm and positive demeanor to lead the way to one of a kind experiences. Gianna is in the top 1% of both inspiring and get-things-done individuals, I have ever worked with. — Anya Kuligina

Gianna is a professional problem solver and when it comes to event planning, that's the most important skill there is. It's fun to work with a partner who is so passionate about the details - Gianna always pushes us to be our most creative and obsess over every little thing. — Lauren Austin

Gianna is a true experience designer. Whether it’s a beautifully cooked meal at her home or a first class business event, her attention to detail is flawless. — Whitney Sales

Gianna brings a dash of Hollywood’s style and Napa’s class to everything she does. — Gunnar Counselman

Gianna is an experience architect, and an artist. Her expertise sheds light on every aspect of events, from intimate details to larger experiential themes. Gianna has a way of inspiring all those around her and the insights she has to share are extremely valuable for those willing to think this way, connected to their people and their purpose. — Simone Drucker

About the Author

Gianna Cardinale Gaudini is an award winning Executive Event producer for Google. At the time of publishing (2019), she's worked at Google for nine years, and has over thirteen years experience in the hospitality industry. Gianna earned her interior design certification from The Interior Design Institute and is also a certified Court Master Sommelier. She authors the popular wine lifestyle blog, Decantress Wine Diary, and has contributed as a featured writer for Which Winery, Wine Country Weddings, Love &, Sonoma Weddings, Destination Races, and Event Marketer and also designed the wine list for the opening of Noir Wine Bar in San Francisco. Gianna holds a B.A. in Psychology from the University of California at San Diego and also attended Pompeu Fabra Universidad in Spain. Gianna resides in San Francisco with her husband, Garrett, and son, Giacomo. When she isn't producing events or writing, she enjoys exploring Napa wine country, cooking, entertaining, long distance running and unwinding with a yoga class or a good book.

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