The Art of Calligraphy Lettering: Master techniques for traditional and contemporary handwritten styles (Collector's Series)
Language: English
Published by Walter Foster Publishing, 2011
- Softcover
- New
Seller: GoldBooks, Denver, CO, U.S.A.GoldBooks
AbeBooks seller since May 15, 2019
Item description from seller
Seller Inventory # 20U63_51_1600582001
- Title
- The Art of Calligraphy Lettering: Master techniques for traditional and contemporary handwritten styles (Collector's Series)
- Author
- Arthur Newhall
- Publisher
- Walter Foster Publishing
- Publication year
- 2011
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1600582001
- ISBN 13
- 9781600582004
In a world saturated by computer-generated fonts, more and more artists and crafters are turning to the organic art of hand lettering. The Art of Calligraphy & Lettering offers a broad scope of instruction, starting with basic calligraphic alphabets and moving to unique modern characters. Creative step-by-step demonstrations introduce readers to illumination and word painting while inspirational projects teach beginners how to incorporate their new skills into a variety of crafts. From adding decorative flourishes to guilding, this book covers it all!
"Synopsis" may belong to another edition of this title.
About the Author
Arthur Newhall had a unique and varied background in the lettering and graphic design fields. His work included type designing, theater lobby displays, movie titles, sign painting, advertising art, lettering for reproduction, and art for screen printing. He also worked as art director for an advertising agency. All of these disciplines added to the refinement of his calligraphy skills. A stickler for precision and style, Newhall was always ready to help and guide the novice as well as the professional. He was one of the innovators of one of the most spectacular letter styles ever created--the Cartoon Casual--as well as a Modern Script of the 40s and 50s.
Eugene Metcalf's career as an artist-designer has been punctuated by national and international awards. Metcalf's natural talent in the various art fields has established him as a top calligrapher and designer. Lettering design became a specialty leading him to the creation of logos with a variety of commercial applications. Of his more than 30 years in the commercial art industry, almost half of them were spent as art director and top designer for major outdoor advertising companies in the Los Angeles area. In the past several years, Metcalf has been a freelance artist in the full spectrum of commercial art, including national magazine covers.
John Stevens is an internationally known calligrapher, designer, and lettering artist with 30 years of experience in the field. An art major and former musician, he found his true calling when he was introduced to lettering while apprenticing in a sign shop. John's prestigious client list includes Rolling Stone, Time, Reader's Digest, and Newsweek magazines; Pepsi; Atlantic Records; HBO; Lucasfilms; IBM; Disney; and many others.
"About the title" may belong to another edition of this title.
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