The Arrival of iDTV / Interactive Digital Television
Language: English
Published by Diplom.De Okt 2001, 2001
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
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This item is printed on demand - it takes 3-4 days longer - Neuware -Diploma Thesis from the year 2001 in the subject Computer Science - Commercial Information Technology, grade: 1, Brunel University (International Management), language: English, abstract: Inhaltsangabe:Abstract:With the recent emergence of Interactive Television (iTV) in Europe, the TV set will rival the PC as an interface for interactive services in the European home.The purpose of this report is to look at the current situation and future prospects of Internet provision via TV in order to then identify possible changes within the traditional Internet world. Based on these findings, the study will give recommendations to Internet businesses regarding the appropriate choice of strategies to be pursued. In a first step, however, this report will introduce Interactive Television (iTV) and sum up its current and predicted market situation in Europe.This report consists of five chapters. Chapter 1 provides an introduction to Interactive Television and the Internet and states why the Net on TV stands the chance to influence the PC-based Internet world. In Chapter 2a detailed picture of Interactive Television and its features is created. Further, the European TV landscape is analyzed, looking at the current situation and future prospects of Interactive Television. After an assessment of the implications of TV-based Internet access, possible changes in the traditional Internet world are indicated. Chapter 3 outlines the methods used for the information gathering process of the primary and secondary research. Chapter 4 complements and evaluates the information stated in Chapter 2 with insights obtained from three industry specialists. Finally, Chapter 5 summarizes the key findings of this report and gives recommendations to Internet ventures regarding the appropriate choice of strategy in order to exploit the opportunities arising from iDTV.Inhaltsverzeichnis:Table of Contents:DECLARATION OF ORIGINALITYIEXECUTIVE SUMMARYIIACKNOWLEDGEMENTSIVTABLE OF CONTENTSVTABLE OF FIGURESVIIITABLE OF TABLESIXCHAPTER 1: INTRODUCTION11.1Intro11.2Introducing The Protagonists21.2.1What Is Interactive Television 21.2.2Internet - Some Facts And Figures31.2.2.1Medium Internet41.2.2.2Penetration And Growth51.2.2.3Access Devices61.2.2.4Commerce71.3iTV Might Have An Impact On The Internet World91.4Objectives And Scope Of The Study101.4.1Principal Aims101.4.2General Limitations101.4.3Geographical Scope101.4.4Technological Scope12CHAPTER 2: SECONDARY RESEARCH132.1Introduction132.2Characteristics And Features Of iTV132.2.1Broadcasting And Interactivity132.2.1.1Television Transmission Technologies132.2.1.2Digital Broadcasting142.2.1.3Interactivity - The Return Path162.2.1.4The Set-Top Box172.2.2Interactive Services Offered Via Television182.2.2.1Enhanced Television (ETV)192.2.2.2Interactive-Television (iTV)202.2.2.3TV-Based Web Access222.2.2.4The TV Portal - The Viewer Interface222.2.3Summary232.3The Future Of Interactive Digital Television In Europe242.3.1The TV Landscape In Europe - The Transition To Digital Has Begun242.3.1.1Take-Up Rates For Technology242.3.1.2The Present Situation Of The European TV Market252.3.1.3Take-Up Considerations For DTV292.3.2The Step From DTV To iDTV302.3.2.1Not All DTV Is Interactive302.3.2.2Current And Forecasted Penetration Rates Of iDTV In Europe302.3.3Summary312.4Interactive Digital Television And The Internet322.4.1Threat Of Cannibalization322.4.2Internet On TV332.4.2.1TV vs PC332.4.2.2The Walled Garden352.4.3Touch Points Of iDTV And The Internet362.4.3.1Access362.4.3.2Advertising372.4.3.3Commerce382.4.3.4Conte. 88 pp. Englisch.…
Seller Inventory # 9783838646220
- Title
- The Arrival of iDTV / Interactive Digital Television
- Author
- Lars Kirchhoff
- Publisher
- Diplom.De Okt 2001
- Publication year
- 2001
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3838646223
- ISBN 13
- 9783838646220
- Item weight
- 141 grams
- Dimensions
- 210x148x7 mm
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BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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