Arithmetic Activities Handbook An Individualized and Group Approach to Teaching the Basic Skills
Language: English
Published by Parker Pub Co, 1976
- Hardcover
- Used
Seller: Bank of Books, Ventura, CA, U.S.A.Bank of Books
AbeBooks seller since September 29, 2005
Condition: Used - Good
£ 6.42
Quantity: 1 available
Add to basketItem description from seller
DJ in good condition. Book shows common (average) signs of wear and use. Binding is still tight. Covers are intact but may be repaired. We have 75,000 books to choose from -- Ship within 24 hours -- Satisfaction Guaranteed.
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- Title
- Arithmetic Activities Handbook An Individualized and Group Approach to Teaching the Basic Skills
- Author
- Sykes, Edna L.
- Publisher
- Parker Pub Co
- Publication year
- 1976
- Condition
- Good
- Dust jacket
- Includes dust jacket.
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0130460869
- ISBN 13
- 9780130460868
Appropriate for four-year and two-year undergraduate courses in Principles of Marketing.
No other book brings students closer to doing real marketing. Each chapter introduces a decision maker, describes the marketing decisions they faced in a small case study within the chapter, and then concludes with the decisions that were made. Within this framework the text explores such cutting-edge topics as e-commerce and the technological revolution, integrated marketing communications, and entrepreneurship. With the explosion of new marketing technologies today, students are as likely to end up working for small, new, dynamic firms as they are to be employed by the traditional big companies. The text therefore covers not only the Four Ps and other marketing basics, but also introduces students to the new era of social and environmental awareness, singling out companies that conduct business ethically and return value to society. The text also addresses such themes as the importance of building relationships with customers and developing a global perspective.
"Synopsis" may belong to another edition of this title.
Review
"A fun look at marketing principles...examples are current and interesting, very relatable to students." ― Trinity University reviewer
"Appears to be more to the point than other marketing texts while not leaving out important information." ― Boston University reviewer
"Students sometimes cannot easily make the connection between what they learn in the classroom and how these concepts are applied in businesses. The Real People/Real Choices storyline allows them to glimpse into how these concepts are applied by people who make such decisions everyday." ― University of South Alabama reviewer
"I like the focus on real people and the short vignettes that include students, professors, and professionals. Very nice. I really like this [text's] approach. It's fun to see the advice given and the ultimate solution to the problem." ― Western Michigan University reviewer
"The writing style draws students into the book. They don't find themselves listing 6 steps for this and 7 steps for that. The CRM discussion is the best of all textbooks we reviewed." ― Macomb CC reviewer
"It appears, dare I say, fun. It is very current and has examples today's students can relate to." ― Montgomery CC reviewer
"This is great!!! [Real People, Real Choices] is an excellent way to frame the material. It incorporates real time, real life examples of the concepts in the book." ― Johnson & Wales reviewer
"The tone of the book is a bit more conversational. Students would like this text." ― Mississippi State reviewer
"Great! [The RPRC approach] is very entertaining and an interesting way to engage the reader." ― Wichita State University reviewer
"About the title" may belong to another edition of this title.
Bank of Books
Ventura, CA, U.S.A.
AbeBooks seller since September 29, 2005
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 2 to 5 business days |
|---|---|---|
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Bank of Books
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