Approaches to Audiences : A Reader. This item is unavailable.Approaches to Audiences : A Reader

<span style=font-style: italic;">Approaches to Audiences</span> offers a comprehensive survey of
contemporary academic research along with a brief account of its
history and development . The main themes include social influences,
public opinion, individual impacts and uses, children and young people,
cultures of class and nation, families and households. Each of the three
sections presents a group of key studies on the relevant topic,
followed by a specially commissioned critical analysis written by a
distinguished scholar. Audience research ranges from the study of
individual impacts to wider social/global influences. Students and
researchers alike will find this book an essential up to date guide to
the state of the field today."

Roger Dickinson is a Senior Lecturer in the Department of Media and Communication at the University of Leicester. His research interests include the sociology of journalists and journalism, the study of media audiences and the media and health. His most recent work on journalists and journalism has appeared in Cultural Sociology, Journalism and The Routledge Companion to Journalism Studies (edited by Stuart Allan).