Applying Yield Management to the Golf-Course Industry

Language: English

Published by GRIN Verlag Mai 2011, 2011

3640916891 / 9783640916894

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This item is printed on demand - Print on Demand Titel. Neuware -Seminar paper from the year 2003 in the subject Tourism - Miscellaneous, grade: alle ECTS-Punkte erreicht, Stralsund University of Applied Sciences (-), course: Yield Management, language: English, abstract: Yield management consists of two strategic levers: duration control and demand-based pricing . Golf courses have been willing to try managing duration but have been reluctant to apply demand-based pricing because of fears of possible customer dissatisfaction. While golf courses do us demand-based pricing when offering higher prices on weekends and promotions such as twilight specials and league play, they have been loathe to vary price by time of day, time of booking or condition of play. Golf courses operators may well have support for their fears in the fairness literature. Researches have found that customers will refuse to patronize companies perceived as unfair. If demand-based pricing in courses is viewed as unfair by golfers, the golf course may suffer a loss of business.Books on Demand GmbH, Überseering 33, 22297 Hamburg 16 pp. Englisch.

Seller Inventory # 9783640916894

Title
Applying Yield Management to the Golf-Course Industry
Author
Beate Pehlchen
Publisher
GRIN Verlag Mai 2011
Publication year
2011
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3640916891
ISBN 13
9783640916894
Item weight
40 grams
Dimensions
210x148x2 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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