Applying Yield Management to the Golf-Course Industry
Language: English
Published by GRIN Verlag, 2011
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 13.83
Quantity: 1 available
Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2003 in the subject Tourism - Miscellaneous, grade: alle ECTS-Punkte erreicht, Stralsund University of Applied Sciences (-), course: Yield Management, language: English, abstract: Yield management consists of two strategic levers: duration control and demand-based pricing . Golf courses have been willing to try managing duration but have been reluctant to apply demand-based pricing because of fears of possible customer dissatisfaction. While golf courses do us demand-based pricing when offering higher prices on weekends and promotions such as twilight specials and league play, they have been loathe to vary price by time of day, time of booking or condition of play. Golf courses operators may well have support for their fears in the fairness literature. Researches have found that customers will refuse to patronize companies perceived as unfair. If demand-based pricing in courses is viewed as unfair by golfers, the golf course may suffer a loss of business.…
Seller Inventory # 9783640916894
- Title
- Applying Yield Management to the Golf-Course Industry
- Author
- Beate Pehlchen
- Publisher
- GRIN Verlag
- Publication year
- 2011
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3640916891
- ISBN 13
- 9783640916894
- Item weight
- 40 grams
- Dimensions
- 210x148x2 mm
"Synopsis" may belong to another edition of this title.
From the Back Cover
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