Applying Social Cognition To Consumer-focused Strategy (Advertising and Consumer Psychology Series : A series sponsored by the Society f)

Kardes, Frank R. (Editor)/ Herr, Paul M. (Editor)/ Nantel, Jacques (Editor)/ Conference on Advertising and Consumer Psychology (23rd : 2004 : Montreal, Quebec)

ISBN 10: 0805855203 ISBN 13: 9780805855203
Published by Lawrence Erlbaum Assoc Inc, 2005
Language: English
Condition: New Hardcover

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