Applied Sport Business Analytics
Language: English
Published by Human Kinetics Publishers, 2022
- Softcover
- New
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
AbeBooks seller since January 19, 2007
Condition: New
£ 101.39
Quantity: 3 available
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pp. 216.
Seller Inventory # 389421778
- Title
- Applied Sport Business Analytics
- Author
- Baker Robert E. Atwater Christopher
- Publisher
- Human Kinetics Publishers
- Publication year
- 2022
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1492598534
- ISBN 13
- 9781492598534
The text begins with an introduction to the world of analytics, exploring the social, economic, and business foundations that form the history of data analytics. Different strategies used to make data-driven decisions are discussed to demonstrate the importance of analytics in a modern sport context. The text explains terms and methods that are typical in sport analytics, bridging the gap between sport managers and sport analysts to help them understand the perceptions and needs of one another.
The text’s focus on quantitative statistical analysis-with its exploration of modeling, predictive analytics, and forecasting-helps students learn how to analyze data and make use of it. Students will then learn to turn data into visual representations such as cluster diagrams to reveal clear results. With practical exercises that utilize five included datasets and are heavily support by related video tutorials delivered through HKPropel, even those without programming experience will learn how to program and transform complex statistical data into easy-to-understand visuals.
Case studies exploring real-world scenarios-including player position analysis in women's professional basketball, esport player popularity and market analysis, and prospective player evaluation for the NFL draft-examine managerial implications to help develop understanding of what questions to ask, how to interpret data, and how to use data to make informed decisions. Finally, an in-depth look at how cutting-edge analytics mechanisms were used to analyze over one million tweets associated with the NBA over an entire season will illustrate how to successfully work with large amounts of data to achieve results.
Concepts throughout the book are made easy to understand through exercises, datasets, and video lectures on key topics, all accessible through HKPropel. These tools combine to provide valuable experience and practical understanding. Interview With a Professional sidebars offer additional real-world glimpses into the use of analytics by practitioners in sport business.
Applied Sport Business Analytics will provide a broader and deeper knowledge of the use of sport analytics for aspiring sport managers, data analysts, and practitioners alike. It will prepare them to translate metrics in a useful way that allows them to make data-informed and data-driven decisions to achieve desired outcomes in their organization.
Note: A code for accessing HKPropel is included with this ebook.
"Synopsis" may belong to another edition of this title.
About the Author
Robert Baker is a professor and the director of the Center for Sport Management at George Mason University. He is a former president of the North American Society for Sport Management (NASSM), a founding board member of the World Association for Sport Management (WASM), and a founding commissioner of the Commission on Sport Management Accreditation (COSMA). He has conducted numerous presentations and produced articles on sport analytics.
Ted Kwartler earned his MBA from Notre Dame. He is an instructor at Harvard University. He has conducted many presentations and written articles on sport analytics. He also authored a popular book entitled Text Mining.
"About the title" may belong to another edition of this title.
Majestic Books
Hounslow, United Kingdom
AbeBooks seller since January 19, 2007
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