Applied Mass Communication Theory
Language: English
Published by Routledge, 2021
- Softcover
- Used
Seller: Goodwill of Western and Northern CT, Bridgeport, CT, U.S.A.Goodwill of Western and Northern CT
AbeBooks seller since July 30, 2026
Condition: Used - Good
£ 20.03
Quantity: 1 available
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All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
Seller Inventory # WNCTV.0367630362.G
- Title
- Applied Mass Communication Theory
- Author
- Rosenberry, Jack; Vicker, Lauren A.
- Publisher
- Routledge
- Publication year
- 2021
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0367630362
- ISBN 13
- 9780367630362
- Edition
- 3rd Edition
Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers.
Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together.
Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362
"Synopsis" may belong to another edition of this title.
About the Author
Jack Rosenberry is a Professor Emeritus of the Department of Media and Communication at St. John Fisher College in Rochester, New York, U.S.A.
Lauren A. Vicker is Communications Professor Emeritus at St. John Fisher College in Rochester, New York, U.S.A.
"About the title" may belong to another edition of this title.
Goodwill of Western and Northern CT
Bridgeport, CT, U.S.A.
AbeBooks seller since July 30, 2026
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