Applications In Basic Marketing. Clipping From The Popular Business Press. 2003-2004 Edition

Language: English

Published by Mcgraw-Hill College, 2004

0072864699 / 9780072864694

  • Softcover
  • Used
See all details

Seller: SZ Global, Toronto, ON, CanadaSZ Global

5-star seller

AbeBooks seller since October 3, 2025

Softcover

Condition: Used

£ 59.35

£ 28.35 shipping 
Ships from Canada to U.S.A.

Quantity: 1 available

Add to basket
Free 30-day returns

Item description from seller

Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials of Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability.

Seller Inventory # 9780072864694

Title
Applications In Basic Marketing. Clipping From The Popular Business Press. 2003-2004 Edition
Author
William D. Perreault
Publisher
Mcgraw-Hill College
Publication year
2004
Condition
Collectible-Very Good
Binding
Paperback
Language
English
ISBN 10
0072864699
ISBN 13
9780072864694

SZ Global

Toronto, ON, Canada

5-star seller

AbeBooks seller since October 3, 2025

Shipping rates from Canada to U.S.A.

Item5 to 10 business days3 to 5 business days
First item£ 28.35£ 30.58
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay

Store description

At SZ Global, we specialize in sourcing and offering a diverse selection of books across a wide range of categories, including fiction, literature, business, religious works, and more. Our inventory includes both contemporary titles and hard to find editions, carefully selected to meet the needs of readers, collectors, and enthusiasts. We are committed to providing accurate listings, reliable service, and a smooth purchasing experience. All orders are shipped from our Kuwait warehouse, and we take great care in packaging to ensure books arrive in the condition described. Returns are accepted at our designated return address in Toronto, Canada, in accordance with AbeBooks policies. Whether you are expanding your personal collection, searching for a specific title, or simply exploring, SZ Global aims to be a dependable source for quality books.…

Specialty

Fiction, and etc., Novels, Business, Religious, Law

Seller's business information

SZ Global

ON, Canada