Application of Structural Equation Modeling in Marketing Research
Language: English
Published by LAP LAMBERT Academic Publishing Apr 2015, 2015
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 82.89
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -The application of Structural Equation Modeling (SEM) is a powerful multivariate technique suited for testing proposed relations between variables. This book provides an overview of the basic underlying principles of SEM. The author discusses the potential for SEM as a tool to advance consumer socialization research both statistically and conceptually. This work argues that SEM is useful in understanding communication as a complex set of relations between variables. Moreover, the author articulates the possibility for examining various forms of communications as an agent and mediator, and materialism as an outcome. The application of SEM to consumer socialization research is illustrated by evaluating a theoretical model of materialism. The results of SEM studies can contribute to better understanding of the validity of communication measures and of relationships between family communication, peer communication, and materialism as an outcome variable. 356 pp. Englisch.…
Seller Inventory # 9783659695568
- Title
- Application of Structural Equation Modeling in Marketing Research
- Author
- Eric V. Bindah
- Publisher
- LAP LAMBERT Academic Publishing Apr 2015
- Publication year
- 2015
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3659695564
- ISBN 13
- 9783659695568
- Item weight
- 548 grams
- Dimensions
- 220x150x22 mm
"Synopsis" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
Shipping rates from Germany to U.S.A.
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BuchWeltWeit Ludwig Meier e.K.
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