Application Of ICT On Marketing Of Crops Processing Performance : Crops Processing Marketing

Language: English

Published by LAP Lambert Academic Publishing, 2012

3659137812 / 9783659137815

  • Softcover
  • New
See all details

Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

5-star seller

AbeBooks seller since August 14, 2006

View this seller's items
Softcover

Condition: New

£ 45.08

£ 26.21 shipping 
Ships from Germany to U.S.A.

Quantity: 2 available

Add to basket
Free 30-day returns

Item description from seller

nach der Bestellung gedruckt Neuware - Printed after ordering - While there is an increasing agreement that ICT applications have positive effects on the performance of marketing functions, the extent of these effects are difficult to measure and are assessed differently by different stake holders of organisations. This study aim was to find out the effects of ICT applications on the performance of crops processing industries using Universal Leaf Tanzania as a case study. A total of175 employees were randomly sampled and 15 active customers were select. Data was collected using questionnaires, face-to-face interviews and observations. A t-test to find out how does service managers and employees assess the effects of ICT application on marketing the performance. Regression analysis employed to find out how significant is ICT on the marketing mix performance. It was found that there is a mismatch of understanding of the effects of ICT on the performance of marketing function elements between service managers and employees. Applications of ICT do not have an impact on the performance of marketing function elements. Satisfaction differs from those of customers implying the two parties have different perception on the performance of marketing fun.

Seller Inventory # 9783659137815

Title
Application Of ICT On Marketing Of Crops Processing Performance : Crops Processing Marketing
Author
Daud Mollel
Publisher
LAP Lambert Academic Publishing
Publication year
2012
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659137812
ISBN 13
9783659137815
Item weight
124 grams
Dimensions
220x150x33 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item5 to 7 business days7 to 10 business days
First item£ 26.21£ 26.21
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay
  • Bank Wire Transfer
  • Check
  • Paypal

Store description

Das Unternehmen AHA-BUCH GmbH: Seit der Gründung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisgünstig wie möglich ihren Bücherwunsch zu erfüllen. Unsere Firma beschäftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine Wünsche! Auf über 3700 m2 Fläche haben wir über 100.000 Bücher, Modernes Antiquariat und Spiele auf Lager.

Specialty

Kinderbücher & Kinderhör Casetten, German Books, Software, Natur & Tiere, Ratgeber, Sachbücher, Englische Bücher, Medizin & Gesundheit, Universität & Studium

Seller's business information

AHA-BUCH GmbH

Garlebsen 48
Einbeck, Germany 37574