Title: Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
Publisher: John Murray Press
Publication Date: 2012
Language: English
ISBN 10: 1848547242
ISBN 13: 9781848547247
Binding: Paperback / softback
Condition: New
Weight: 190 grams

About this title

Synopsis

In Inside Apple, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While Inside Apple provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

About the Author

Adam Lashinsky is a Senior Editor at Large for Fortune magazine. As the magazine's leading correspondent in Silicon Valley, he has interviewed all of the technology industry's top figures. He also is a weekly commentator on the Fox News Channel and prior to joining Fortune he wrote for TheStreet.com and the San Jose Mercury News.

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