Enjoy Life, Make Money, and Live Your Dreams! The App Business is one of the hottest businesses to get into and is expected to grow even faster this year in 2013 and beyond! Many have started such businesses with small investments and have become very wealthy! In fact in many cases, the wealth has been so explosive that people have been quitting their day jobs and turning to app development and the app business full time. That s the beauty of this business; you make money all the time, even while you sleep...LITERALLY! The greatest benefit of running an app business is the freedom it brings! Being able to do what you love and make money is truly a dream come true! However it takes a lot of hard work and requires certain steps to setup correctly! That's where this book comes in handy! Think of it as a step-by-step guide to creating a successful app business! Can you do this part time? SURE! Can you do it full time? MOST DEFINITELY! The world of apps is growing exponentially…will you be the next App Trillionaire?
App Trillionaires: How To Become An App Developer
Enjoy Life, Make Money, and Live Your Dreams!By Abhinav GuptaiUniverse, Inc.
Copyright © 2013 Abhinav Gupta
All right reserved.ISBN: 978-1-4759-7043-2Contents
RAVE REVIEWS FOR APP TRILLIONAIRES!.................................vDEDICATION..........................................................vii1. WHO AM I?........................................................12. IS THIS BOOK FOR YOU?............................................53. THE APP BUSINESS.................................................84. STARTING YOUR APP BUSINESS.......................................225. OUTSOURCE OR DEVELOP?............................................306. STEP 1: APP RESEARCH.............................................407. APP ROYALTIES AND COPYRIGHTS.....................................478. STEP 2: APP DESIGN AND PAPER TESTING.............................519. STEP 3: CREATE THE APP...........................................5710. IMAGE EDITING 10................................................16711. THE APP LIFECYCLE...............................................7912. STEP 4: APP NAME AND KEYWORDS - ASO.............................8413. TRACKING AND SALES..............................................8814. APP MARKETING BASICS............................................9315. MY KILLER APP MARKETING TIPS AND TECHNIQUES.....................10316. THE MILLIONAIRE MINDSET.........................................11117. APP BUSINESS ACCOUNTING BASICS..................................11918. WINNING SCREENSHOTS AND ICONS...................................12419. BOOKMARKS LIST..................................................13120. FINAL THOUGHTS AND NEXT STEPS...................................134About The Author....................................................137
Chapter One
1. WHO AM I?
My name is Abhinav Gupta, a person who was born and raised in Ontario, Canada. My ancestry is of South East Asian (Indian) decent, and even though I can speak the Indian languages fluently, I have only visited India 2-3 times in my life. Canada has and always will be my home, but knowing how I got here is also very important as well, and for this reason I celebrate my ancestral culture as well as my Canadian roots. One of the best things that I love about Canada is the fact that I can walk down the street and say hello to people in their own languages. It's the way the world should be in my opinion, a place where all human beings work together and celebrate their differences and love each other and respect each other.
I'm an App Developer, App Business Owner/Trainer, a Father to two beautiful children, married to a wonderful wife with a cute little Maltese dog and a very strong believer in God and the Bible. I'm a graduate of Computer Science from Ryerson University in Toronto, Ontario, Canada and I've been in the IT field for well over 10 years.
Since I was a young boy, making and playing video games was always a love of mine and since then I wanted to learn how I could do that for the rest of my life. I have always loved to create things and so creativity and innovation have been a driving force for me.
You may have been wondering WHY I decided to write this book. If I know how to make money and can show others how to make money, wouldn't I want to just hide the secret and keep it all to myself?
It started back in 2008 when the recession hit me here in Canada. I personally believe that it was due to this VERY mentality of GREED. American Corporate and personal greed hit an all time high! Banks were giving out mortgages to people who didn't even qualify for a mortgage, just to try and make even more money. PUBLIC COMPANIES had CEO's making MILLIONS UPON MILLIONS of dollars while their staff barely could make ends meet! The American market collapsed and the whole world went into a recession!
You may ask why I'm bringing this all up ... Well that's when I lost my computer contract (I was working at the time fixing computers). At that point I owned a house, a car and had a young family (Wife, son and dog) and did not know what to do. I started applying for jobs, and here I was with a Degree in Computer Science (Graduated from Ryerson University in that year) and I could not find a job. To try and keep afloat I opened up a Dollar Store and Computer Store in Brampton, Ontario with whatever little nest egg I had left, and also found work selling a glorified Lint Roller in various Department Stores in Ontario. As the recession had just started and was getting worse, sales in the two businesses were just horrid, and my other side job selling the Lint Rollers was not paying off anything ... And then at the end of 2008 what I did not think was possible actually happened to me ... like many people in North America and the world ... I went bankrupt.
I begged my parents to move in, it was a very low time in my life, but I kept faith in the higher power and kept believing that God had a plan and I knew I was going to be in a better place. At the time however I did not know what to do and I was a bit depressed. Loosing everything you have is not a great feeling at all.
Time and time again I would look at the news only to see more doom and gloom and many corporations that you thought were "too big to fail" going bankrupt and dying out! Some of the top banks were just wrapping up and leaving thousands without money! It was a frenzy, people were not sure whether to even trust BANKS! Do you keep your money under a bed now? Like these were at that time SERIOUS QUESTIONS!
I put my resume out to many places in North America (Both Canada and the US) only to get 2 interviews which were not fruitful at all.
I took whatever little I had left and started doing computer repair and opened up a side business in computer repair after that. It started to grow and was helping me to pay the bills. Then at the end of 2010 this little world of apps was shown to me. Steve Jobs had brought out the next iPhone and was promoting apps and this world of micro-software products that were starting to "REVOLUTIONIZE" the way we all lived and worked.
I thought hey lets check it out ... And I was hooked! Since I was 10 years old I always aimed at being a video game developer and this was the perfect opportunity. It seemed like a higher power was at work even though I did not understand it, but due to personal reasons, I had to close up my Computer Repair business. I took whatever I had earned and saved up for a while and went full force into the App world and Thank God, since then, I have been moving forward and growing daily!
Now today I'm the CEO of a successful app business with over 25+ apps in over 10+ marketplaces and growing even more! I look back at those days of the Recession and Greed at the cost of others, and I truly believe that we can make a better world by having more RESPONSIBLE MILLIONAIRES rather than GREEDY people.
This is why I decided to write this book. I want to help people who share the same vision of not only helping themselves and their families, but to also give back to their local communities.
That is my mission with this book. If you follow what I have outlined here; follow my programs and use my tools and resources I am continuously creating and bringing out; you should most likely (no guarantees here, you get out what you put into it!) become quite wealthy financially. However keeping it all to yourself would just repeat a history that I do not wish on ANYONE!
This is MY goal here to help build or create RESPONSIBLE successful people who are charitable and believe in a higher power, not just plain greedy. You can't take your money with you when you die.
So now you know who I am and why I have decided to create this book. But WHY ARE YOU HERE? Have you figured out WHY you are doing this?
"Many dream a dream and wake up to reality ... some dream a dream and MAKE IT A REALITY!" —Abhinav Gupta, 2008
Chapter Two
IS THIS BOOK FOR YOU?
This book deals with technology and is geared towards those who like technology, and dare I say it, LOVE Technology! You may have heard from people who claim that you do not need to know programming nor even like computers to run an app business. Sure you can run this business without even touching a computer; however it is a very unrealistic approach to the Mobile App Business.
By reading this book you are looking at the possibility of starting a Mobile SOFTWARE Application Business that CREATES Mobile Applications. I can assure you, you require technology and a love for creating things. Programming will DEFINITLY come up along your path in this business!
If you hate technology and hate programming, well I won't lie to you or lead you on. My full recommendation at this point if you fall into that category is to stop reading now and do yourself a favor and go find another business or profession. By you starting an app business with no love for technology or computers, you'd be better off taking your nest egg to Las Vegas or your local casino and you'd probably have a better chance of success there. That's not to say that you can't do it, you definitely can achieve anything you believe you can, but you'd have to develop a total love for technology and programming in order to make this business a true success.
I've seen too many people start this business with wrong impressions thinking that it's really EASY MONEY or that it's a business that they can outsource everything and put things on "Auto-Pilot" ... HA!
No business can start without you actually taking steps towards running it and making it work. As I said earlier you get out of it what you put into it! YES there are special tools and methods that may make this business a bit easier or faster to run or get closer to "Auto-Pilot", but you HAVE to do work to get them setup properly! You have to make the calls, you have to setup the accounts, you have to get the apps created, you have to keep your business up to date, you have to outsource and build the right team, etc.
Can you do this part time? SURE!
Can you do it full time? MOST DEFINITELY!
But can you do this on Auto-Pilot? Let me just suffice it to say that I have been in this business for several years now, and I can assure you there is no magic Auto-Pilot button out there, even though there are some tools and systems that help you to get CLOSE. This is a business at the end of the day and the faster you can get out of your head that this is some sort of Get-Rich-Quick scheme, the faster you'll be on your way to true success.
Let me tell you something, you CAN make money while you sleep in this business, but it takes months if not years to setup correctly. It's not something that just happens overnight. In fact if you research those who are overnight success stories, the interesting thing you may find is that those so called overnight success stories took years in the making. No success comes without a solid amount of work and dedication and persistence behind it backed by solid Faith and Belief!
Auto-Pilot is just not realistic in my opinion because you still need to take part in your business and not knowing technology or any programming at all when you're running a SOFTWARE BUSINESS is definitely a whole load of nonsense!
How many SUCCESSFUL Real Estate agents do you know who know nothing about houses? How about SUCCESSFUL car salesmen who know nothing about a car? So how far do you think you'll go in your new found App Business without knowing anything about Technology and SOFTWARE APPlications?
So if you are reading this thinking that you are going to make a quick buck and won't have to lift a finger to do any work at all, then I've got news for you ... THIS IS NOT A GET-RICH-QUICK-SCHEME! Get-Rich-Quick is something I like to call Get-Poor-Fast!
"Be not afraid of greatness: some are born great, some achieve greatness, and some have greatness thrust upon them." —William Shakespeare
Chapter Three
THE APP BUSINESS
Today more than ever more people are purchasing mobile phones and tablets. The growth is so explosive that an entire industry has been created around mobile software applications, known as "APPS".
The App Business is one of the hottest businesses to get into and is expected to grow even faster this year in 2013 and beyond! Many have started such businesses with investments as small as 10k-15k US Dollars and have become very wealthy!
In fact in many cases, the wealth has been so explosive that people have been quitting their day jobs and turning to app development and the app business full time.
This business has helped people spend more time with their families, traveling the world and living their dreams. In fact, as you are reading this book right now, I'm making money! That's the beauty of this business; you make money while you sleep LITERALLY!
However don't confuse this with a get rich quick scheme, it is not. It takes years to get to this level, and a lot of dedication. I've seen many people start in this business only to fail due to having a wrong mentality of the business and what it's all about. This is not a magical business that will make you a millionaire overnight, even though there have been several cases in the past where this has happened.
Let me be realistic with you, firstly, it takes MANY apps realistically to make money in this industry. If you research Rovio, the company behind the popular app Angry Birds, you will learn that they themselves had built something like 50 apps before hitting massive success with Angry Birds. I'm not here to give you all kinds of fake hype and tell you that I have some magic pill to make you rich. What I do have is TRIED AND TESTED METHODS that I have used successfully to build an app business with over 25+ apps in many markets that allows me to live the life most people dream about.
So that is the goal here, to get you to a point where you can realistically make this into a business that can help you to some day quit your day job and start living the life you always wanted. I pray and hope that you'll be able to use your new found money to not only help yourself and your loved ones but also to help out your own local communities.
If the knowledge I share in this book can help in making abundant successful people who love what they do, it is my hope that through these pages I can also build responsible "rich people". I lost nearly everything I had to the recession in 2008 and I can attribute that in my honest opinion, to irresponsible "rich people". The corporations who were greedy for money, who were too concerned about their own pockets than to make sure their employees who filled those very pockets had a roof over their head and food on their plate.
However, I'm grateful to God that I did end up going through that because I would have never started this business if I had not lost nearly everything, and this book would have never been written. I would not wish that fate of near Bankruptcy, loosing your house, car and nearly your family all due to the greed of others on anyone! So I do plead with you as a reader, that WHEN you make it in this business, and I'm assuming that you are in this to be successful, make sure that you are responsible with your new found riches.
Being "rich" is not just abundance in money, but it's the quality of life that one lives. Having great faith, loving and helping out others, having wonderful health, love and appreciation from your family and peers, being able to enjoy your life to the fullest on your terms, and every day being able to SMILE! Those things that money can't buy are in my opinion true "richness" and if you have those bases covered, then financial riches will just magnify those qualities even more.
Let us first start off with a quick exercise I like to call the SMILE exercise. That's right, go ahead and give yourself the biggest smile from ear to ear! It should be so wide that your cheeks start to hurt a bit! Hold that for about 10 seconds and repeat 3 times. This should put you into a state of mind that goes hand in hand with success, a positive CAN DO mindset! If you start reading this book with that mentality every time you pick it up, you'll have a better chance at success than others do at this business.
You may be wondering why such trivial things are so important to this business and may think that I may have lost my mind! I can assure you that this business is full of ups and downs and a LOT of negativity. People rarely get the chance to live a life of dreams where they can travel as they want, spend time with their families and be their own boss.
There will be jealous people, envious people, hateful people and many others who will just try and put down this new business venture idea from the beginning! Let me be real with you, any business you start will require some risks to be taken. I can assure you that in this business, the rewards are definitely worth it if you put your effort and time into it.
Lets just go over some of the many reasons why this business is the ULTIMATE business that everyone is trying to get into now more than ever before.
Reason #1: Multiple Markets to Make Money
The Apple App Store is one of the largest App Stores in the world and is also the original home of what are now commonly known as Apps. Along with the Apple App Store there are many other market places in which Apps are currently being sold. One of the most known ones is Android Google Play Market which is owned by Google.
Reason #2: New and Fresh Market
Apps have been compared many times to the website industry when it just started, in which websites were sought after by business owners and companies. Mobile Apps are now going through the same fate as many new business owners are looking to find people to develop apps for their respective businesses. Not only do Mobile Apps share that in common with the website world, another emerging and important area that is now starting to really form is that of ASO or App Store Optimization.
In the website world we call this SEO or Search Engine Optimization. I will be going over some basics of ASO throughout this book however the goal of this book is to get you started in creating a successful app business using a step-by-step method. I believe the step-by-step method is the best way and will help you avoid many of the common pitfalls and mistakes that myself and many other new App Business Owners have faced when just starting this business.
Reason #3: Apps are GROWING!
2013 will introduce new and emerging areas in which apps will be used. From OUYA which is a brand new video game console based on Android, to kitchen appliances and automobiles with apps built into them. Imagine being able to put a beer into the fridge only to have your phone alert you when it's ready to drink! Or imagine being able to set the laundry wash/rinse cycle while riding on the train to work! This will start to become the reality over the next years as mobile app technology will start becoming a part of everything we do. Th is industry is definitely growing and is planned to keep growing at an exponential rate!
(Continues...)
Excerpted from App Trillionaires: How To Become An App Developerby Abhinav Gupta Copyright © 2013 by Abhinav Gupta. Excerpted by permission of iUniverse, Inc.. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.
