Antecedents and Outcomes of Employee-based Brand Equity
Language: English
Published by Igi Global Scientific Publishing, 2022
- Softcover
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- Title
- Antecedents and Outcomes of Employee-based Brand Equity
- Author
- Bari, Muhammad Waseem (EDT); Abrar, Muhammad (EDT); Alaverdov, Emilia (EDT)
- Publisher
- Igi Global Scientific Publishing
- Publication year
- 2022
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1668436221
- ISBN 13
- 9781668436226
Antecedents and Outcomes of Employee-Based Brand Equity explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective. It further highlights the ways in which brand equity can be fruitful in understanding and learning different theories and concepts with the interaction of different industries and culture. Covering topics such as employee retention, psychological capital, and brand experience, this premier reference source is an indispensable resource for corporate offices, human resource managers, business leaders and managers, governmental organizations, marketing professionals, customer service professionals, libraries, students and educators of higher education, researchers, and academicians.
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About the Author
Muhammad Abrar is a professor of management sciences (marketing) and currently serving as a professor/director at Lyallpur Business School, Government College University, Faisalabad, Pakistan. He received his PhD in business administration (marketing) from the Huazhong University of Science and Technology, Wuhan, China. He holds an MBA from Bahauddin Zakariya University, Multan, Pakistan and an M.Sc. (Hons.) Agronomy degree from the University of Agriculture, Faisalabad, Pakistan. He is a well-known scholar in his research areas (Brand Management, Supply Chain Management, Digital Marketing, Services Marketing, Management, and Business Education). He edited the five books published by IGI-Global & Springer Nature. His scholarly peer-reviewed research articles have been published in the top journals, e.g., International Journal of Contemporary Hospitality Management, Journal of Enterprise Information Management, Management Decision, Journal of Competitiveness, Asia Pacific Journal of Marketing and Logistics, Total Quality Management & Business Excellence, Marketing Intelligence & Planning, Economic and Industrial Democracy, International Journal of Emerging Markets, Chinese Management Studies, Autex Research Journal, SAGE Open, Quality & Quantity, Industria Textila, Journal of Islamic Marketing. He can be contacted at: abrarphd@gmail.com , abrarphd@gcuf.edu.pk
Emilia Alaverdov , Ph.D. in Political Science, associate professor, Faculty of Law and International Relations since 2011. She received her bachelor's degree in Languages and Literature, has been awarded a qualification of Philologist of English Language and Literature and Spanish Language and Literature, Ilia Chavchavadze State University, Tbilisi, Georgia. Has a master’s degree in International Relations and Politics from the Diplomatic Academy of Georgia. She defended her doctoral thesis, “Islamic Factor in the History and Modern Russia” at Georgian Technical University and was awarded a Ph.D. degree in Political Science in 2013. Her research interests include religion, migration, and European and Russian studies. She is an editor of 2 books, has participated in 48 international scientific conferences (among them majority abroad) and published more than 15 articles, and 3 book chapters.
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