The Anonymous Elect
Language: English
Published by Springer Berlin Heidelberg, 2005
- Hardcover
- New
Condition: New
£ 41.90
Quantity: Over 20 available
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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. An exceptional book on a central topic in web-based marketing researchFacts and analysis based on the author s profound expertiseWith tables detailing a market research studyAn exceptional book on a central topic in web-based mar.
Seller Inventory # 4887155
- Title
- The Anonymous Elect
- Author
- Andrei Postoaca
- Publisher
- Springer Berlin Heidelberg
- Publication year
- 2005
- Condition
- New
- Binding
- Gebunden
- Language
- English
- ISBN 10
- 354029029X
- ISBN 13
- 9783540290292
- Dimensions
- 2 x 24 x 16
- Seller catalogs
- Sozialwissenschaften/Recht/Wirtschaft
The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today’s respondents to research studies?
A memorable experiment in writing, Andrei Postoaca’s exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.
"Synopsis" may belong to another edition of this title.
Product Description
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 16 to 45 business days | 16 to 45 business days |
|---|---|---|
| First item | £ 40.89 | £ 40.89 |
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